Cheil Industries May, 2010

CONTENTS 1.Company Overview 2.Business Target FY Earnings Release 1Q10 4.Appendix ` This document is provided for the convenience of investors only, before the completion of an external audit. Some figures may be subject to change according to the audit outcomes. As the forward-looking statements this release may contain are based on the company’s own business outlook, they may differ from the real result. Therefore, the responsibility for investment on this material is imputed only to investors.

1. Company Overview

Company History A Journey Begins A Refining Revolution Big Achievements Reaching New Heights Advanced into Fashion Business Acquired Fashion Div. from Samsung Corp. Founded as a Textile Player Launched Korea’s First Textile Exports Advanced into Plastic Resin Business Advanced into Artificial Marble Business Launched ECM Business Started Polarizer Business with the Acquisition of Ace-digitech

Business Transformation KRW 1,661bn KRW 82bn FY 1980 FY FY2000 KRW 433bn ,225 1,827 FY2009 1,209 KRW 4,261bn ECM Chemicals Fashion & Textiles

2. Management Target FY2010

7 Management Target FY10 Sales Business Tasks Chemicals ─ Accelerate sales of high-end products including PC-related and resins for auto ─ Reinforce capability of global business with expansion of manufacturing bases in overseas Electronic Chemical Materials ─ Implement the early penetration into market with development of the new semicon. processing materials ─ Strengthen intensively film business through early ramp-up of new production for polarizer and development of high-end films for semi & display Fashion ─ Enhance distribution competitiveness for men’s wear by diversifying retail channel. ─ Early stabilization of new brands ─ Develop new growth driver including outdoor 5,000 4,261 Chemicals ECM Fashion CAPEX ※ Textiles sales excluded [ Won in billions ]

3. Earnings Release 1Q10

1,140 1, Business Results 1Q10 Sales Profitability 4Q 09 QoQ 1Q 10 YoY 1Q 09 O P 61  28% 78  70% 46 R P 41  95% 80  196% 27 N P 39  69% 66  247% 19 [ Won in billions ] Exports Domestic Q 091Q 101Q 09

1, Quarterly Business Results Sales O P 1,140 1,110 1, (4.9 % ) 81 (7.4 % ) 77 (6.9 % ) 61 (5.3 % ) 78 (6.7 % ) [ Won in billions ]

11 Financial Status Financial Position Financial Ratios 1Q 104Q 09Change Assets3,2793, Quick Inventories Investments PP&E Intangible6061 Other non- current Liabilities1,2391,14990 Current Non-Current Shareholders’ Equity 2,0401,97070 Total Borrowings Net Borrowings [ % ][ Won in billions ] Total Liabilities / Equity 4Q 084Q 091Q 10 Total Borrowings / Total Assets Shareholder Equity Ratio Net Debt to Equity

12 Chemicals Business Results Business Review & Outlook Strong pricing trend maintained both in the raw materials and products. Substantial revenue increase was fueled by the incremental demand growth in high-end products amid the favorable environment of IT industry. The margin improvement was rather small due to the sharp increase in input costs despite the rise in ASP. Steady near-term demand outlook on the back of solid IT market condition. [ Won in billions ] ($/bbl,ton)1Q104Q091Q09 Crude Oil S M1,2771, A N2,1511, B D1,8541, ABS(Spot)1,8221,4751, O P Margin % % %

13 E C M Business Results Business Review & Outlook [ Won in billions ] Polarizer Display Semi Others O P Margin % % % Sales increase and margin improvement followed by demand recovery in semiconductor and LCDs. Despite the volume increase, polarizer sales slightly decreased YoY due to KRW appreciation * 1Q09 : KRW 1,409/$ → 1Q 10: KRW 1,145/$ New semi-materials are expected to be widely adopted by captive users on the back of the acceleration in their process migration and upturn in semiconductor industry. Focus to stabilize the 3rd production line for polarizer and commercialize TV application

O P Margin % % % Fashion Business Results Business Review & Outlook [ Won in billions ] Casual Men Women etc. Others Overall, sales increased and margin improved, thanks to the consumer sentiment recovery. Casual - Revenue grew by 13% YoY mainly with strong sales growth of Bean Pole Men’s wear - Revenue increased by 9% backed by demand pick-up Women’s line - Growth in KUHO, theory & LEBEIGE and development of new brands contributed to continuing sales growth. (+66% YoY) S/S collection roll-out will make positive contribution to the overall profitability in 2Q10. `

Non – op side AnalysisNet Equity Method Gains [ Won in billions ] Net Interest Expenses 12.1 Others Q 09 QoQ 1Q 10 YoY 1Q 09 Ace Digitech Samsung Petro-chem Others Total O P R P 4.1 Net Equity Method Gains Dividend Income

4. Appendix

17 Quarterly Business Results - Appendix (Won in billions) ’08.1Q’08.2Q’08.3Q’08.4Q’09.1Q’09.2Q’09.3Q’09.4Q’10.1Q Sales , ,0871,1101,1401,164 Chemicals E C M Fashion Others OP Chemicals E C M Fashion Others Non-op Profit Non-op Expenses Net Interest Expenses RP NP