Customer Analytics

Analytics - Marketing optimization 1 Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization, customer analytics e.g.: segmentation

SPSS Modeler 1 * Customer analytics Forrester Research, Inc. (2012); The Forrester Wave™: Customer

Smart pipe - Examples 1 * Customer analytics

Wharton School of the University of Pennsylvania - Faculty and research 1 Its academic departments include Accounting, Business Economics and Public Policy, Finance, Health Care Management, Legal Studies and Business Ethics, Management, Marketing, Operations and Information Management, Real Estate and Statistics.[ departments.cfm Faculty and Research: Academic Departments] Wharton also has 20 research centers across various disciplines, including Customer Analytics, Entrepreneurship, Environmental Management, Ethics, Family Business, Finance, Global Initiatives, Health Economics, Human Resources, Innovation Management, Insurance and Pensions, Management and Leadership, Operations Management, Public Policy, Real Estate, Retailing, Risk Management and Sports Business.[ centers-and-initiativ.cfm Wharton: Research Centers and Initiatives]

Customer analytics 1 Customer analytics plays a very important role in the prediction of customer behavior today.Kioumarsi et al.,

Customer analytics - Uses 1 Although until recently over 90% of retailers had limited visibility on their customers, with increasing investments in loyalty programs, customer tracking solutions and market research, this industry started increasing use of customer analytics in decisions ranging from product, promotion, price and distribution management.

Customer analytics - Uses 1 Banks, insurance companies and pension funds make use of customer analytics in understanding customer lifetime value, identifying below-zero customers which are estimated to be around 30% of customer base, increasing cross-sales, managing customer attrition as well as migrating customers to lower cost channels in a targeted manner.

Customer analytics - Uses 1 Municipalities utilize customer analytics in an effort to lure retailers to their cities. Using Psychography|psychographic variables, communities can be segmented based on attributes like personality, values, interests, and lifestyle. Using this information, communities can approach retailers that match their community’s profile.

Customer analytics - Predicting customer behavior 1 Through customer analytics, companies can make decisions with confidence because every decision is based on facts and objective Data.

Customer analytics - Future 1 The possibilities are still emerging, but applications in political races, jury selection, and developing clinical trial communities are areas that customer analytics could be used in the future.

Pitney Bowes - Significant acquisitions 1 *2010: Portrait Software plc, Henley-on- Thames, England; provides customer- centric solutions that combine advanced customer analytics with inbound and outbound campaign management.

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