‘N’ Fits Giggles Making the world a cleaner place one small step at a time

Mission Statement Fits ‘N’ Giggles’ mission is to provide our customers with an exemplary service experience and quality eco-friendly children’s products at competitive prices.

Image Analysis Sophisticated, fashion forward, and refined, yet also focused on being an eco-friendly retailer. While our prices are pretty high for kids' clothes, the clothes are well made and classic enough to pass on to younger kids for the next season when they have grown out of them. Our image is not only focused on the fashion forward, affluent, and eco-friendly concept, it is also laid back and fulfilled with entertainment not only for the children, but for the mothers and fathers as well.

Image Analysis We want our store to depict a welcoming approach. We don’t want our image to come off too cliquish. Our goal is to attract a wide range of consumers that are simply looking to dress their children in the best (not only in a fashion sense, but also in quality, efficiency, and an environmentally friendly manner).

Target Consumer New Mothers –Ages 26 to 38 –Young new mothers strive to clothe their children in fashion that is both trendy and eco-friendly

Products 100% Organic Clothing Bibs Diaper Bags Fits ‘N’ Giggles will also offer custom embroidery on items such as diaper bags, blankets, bibs, etc.

Our Competitors EllaBella Children’s Boutique -Southlake Dimples and Dandelions -Frisco Buy Buy Baby Babies R Us

Eco-Friendly Competitors VannyBean -Online Store Posh Baby Boutique -Online Store Only

Customer Service Strategies Strategy 1: Stay in Touch –Fits ‘N’ Giggles wants our customers to feel valued. We will accomplish this by sending customers newsletters, postcards, invites to after hour specials, and thank you notes.

Fits ‘N’Giggles BUCK S $1 0

‘N’ Fits Giggles

Customer Service Strategies Strategy 2: Make Great Service a Priority. –Fits ‘N’ Giggles will provide the staff members with excellent training. –A well trained staff will allow Fits ‘N’ Giggles to meet the high service standards of modern consumers.

Customer Service Strategies Strategy 3: Collective Wisdom –The Product Notebook Fits ‘N’ Giggles will put together a well organized notebook containing answers to many of the complicated questions our customers might ask. This notebook will allow our staff to promptly and accurately answer any of our customer’s questions.

Location Southlake Town Square –The shops in Southlake have become one of the most popular shopping centers in the DFW area. –In the Southlake Town Square Fits ‘N’ Giggles will be accompanied by many popular retailers. –The shopping center provides shoppers with the fun, safe, and child friendly atmosphere that Fits ‘N’ Giggles wants to be associated with.

Store Front

Why Southlake? Community Structure –Southlake is mostly comprised of families and successful young couples that are getting ready to start a family. Wealth –According to Forbes Southlake is the wealthiest city in the nation with an estimated household income of over $170,000. The Rich Are Going Green Time Magazine »“When the Super-Rich Go Green,They Do It Big.” (March 2009)

FnGiggles.com Design concept –Geared toward women –Easy to operate –Interactive –Very visual (not an actual website) Website will Include –The ability to browse, purchase, and place orders for in-store pick up. –Allow for soon-to-be mothers to create an online baby registry. –The option to become part of a mailing list. –A forum to share design ideas, product feedback and baby blogging

Basic business tactics: Reusable shopping bags Energy efficient lighting All clothing fair trade and eco- friendly Aim to be LEED Certified on the Platinum Level Environmental Analysis

What will set us apart from others: Recyclable hangers (greenhangers.com) Mommy & Me and Daddy & Me Art Classes using recyclable or reusable products

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