blog.kw.com/livefeed #KWFR #KWRI FOLLOW TALK eEdge: Staying Top of Mind Your Refrigerator Magnet for the Digital Age Michael Tritthart

#KWFR Michael Tritthart 2 Keller Williams Plano, TX KWU International Master Faculty Full Time Tech Instructor/Designer Investor - Little Rock, AR and Fairfax, VA eEdge: Staying Top of Mind

Please complete an evaluation form found in the back of your program guide. 3eEdge: Staying Top of Mind

#KWFR Time to Make Some Magnets! eEdge: Staying Top of Mind4 What You Will Learn About eEdge Marketing Today: How to enhance and market your eEdge websiteHow to enhance and market your eEdge website How to create and market eEdge materialHow to create and market eEdge material Difference-making additions to your marketingDifference-making additions to your marketing

Key eEdge Website Improvements Create Stickiness With Community Pages eEdge: Staying Top of Mind 5

Key eEdge Website Improvements eEdge: Staying Top of Mind6 Create stickiness with community pages by creating custom searches. Go into eEdge and navigate to Admin, Website, Listing Search Fields to choose options. Preview your site, go to the buy page, and run a search. Add the results page to the community page as a hyperlink.

Listing Search Fields eEdge: Staying Top of Mind7

Key eEdge Website Improvements Custom Page – One-Minute BrainstormCustom Page – One-Minute Brainstorm eEdge: Staying Top of Mind8

Marketing Your eEdge Website eEdge: Staying Top of Mind9 Advertise custom search links. The link doesn’t change, but the data updates. Static Links, Dynamic Data

Marketing Your eEdge Website eEdge: Staying Top of Mind10 eEdge URL extensions Add these extensions to the end of a static link for tracking and increased lead capture. /?ts=crg Add this to the end of URLs advertised on Craigslist to track lead sources. /?ts=fb Add this if doing custom marketing on Facebook to track lead sources. /syndicated/1 “We Have 60 More Properties Like This.” This works ONLY on Featured Listings. /?ts=crg Add this to the end of URLs advertised on Craigslist to track lead sources. /?ts=fb Add this if doing custom marketing on Facebook to track lead sources. /syndicated/1 “We Have 60 More Properties Like This.” This works ONLY on Featured Listings.

Marketing Your eEdge Website eEdge: Staying Top of Mind11 Featured Listings Example

eEdge Marketing Pieces – Wow Factor There are currently over 400 (406, to be exact) individual marketing pieces in eEdge and 25 marketing campaigns! Let’s take a look at some of them. eEdge: Staying Top of Mind12

eEdge myMarketing Pieces eEdge: Staying Top of Mind13 Training Videos on KWConnect

eEdge Marketing Pieces: Footers eEdge: Staying Top of Mind14

eEdge: Your Marketing Pieces eEdge: Staying Top of Mind15

eEdge: Your Marketing Pieces eEdge: Staying Top of Mind16

eEdge Marketing Pieces: Print Marketing eEdge: Staying Top of Mind17 Create a custom mailing list. Go to my saved pieces and choose a postcard.

eEdge: Staying Top of Mind18 Create and save a piece and it then goes into My Saved Pieces. Creating Campaigns Is Just As Easy! Go to Create Marketing/Campaigns and ALWAYS choose the Advanced Campaign option. It is ONLY FOUR STEPS! eEdge MyMarketing – Create a Campaign STEP 1 Choose a campaign and then click next step. STEP 1 Choose a campaign and then click next step.

eEdge: Staying Top of Mind19 Step 2 If needed, edit the marketing pieces. It is just like doing the individual pieces.

eEdge: Staying Top of Mind20 Step 3 Name it, review it, and change the order and delivery options if needed.

eEdge: Staying Top of Mind21 Step 4 Add/Remove Contacts or Groups to finalize campaign setups.

Q & A Time If I don’t get to your question during the session I will be happy to answer it outside of the session room, or you can me at Better yet, visit the KW Technology booth while at Family Reunion. We want you attracting business with our eEdge magnet! 22eEdge: Staying Top of Mind

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