1 Implementation Update of LIEE & CARE Program Presentation to the LIOB March 30, 2010 Sacramento, California

2 LIEE Program- Budget Budget: This item shows the 2009 LIEE budget expended. Expenditures provided are preliminary. The final 2009 expenditures will be reported in the 2009 LIEE Program Annual Report and 2011 Authorized Budgets: These budgets are authorized from D The 2010 budget does not include carry-over funds.

3 LIEE Program- Units Units: This item shows 2009 LIEE units. Results provided are preliminary. The final 2009 results will be reported in the 2009 LIEE Program Annual Report and 2011 Targets: These are authorized numbers from D *SCE 2010 target number includes carry-over units from 2009.

4 LIEE Year to Date Through February 2010 PG&ESCESDG&ESoCalGas Budgets Expenditure $14,537,985 $7,772,607$1,476,406$1,804,966 Budget$151,067,347 $61,561,081 $21,184,008$76,872,816 Percent Expenditure 9.6% 13% 7%2% Activity Homes Treated14,134 14,424 1,7482,552 Goal124, ,500 20,384143,540 Percent Treated11.31% 14% 9%2% Energy Savings Kwh4,949,890 3,734, ,187 NA Kw NA Therms 266,885 N/A 18,74339,435

5 Measure Installations Through February 2010 Measures PG&ESCESDG&ESoCalGas Water Heating 10, ,652 Envelope & Air Sealing9, ,650 Heating Refrigerators1,992 2,941246NA Lighting91,794 35,52614,104NA Cooling578 2,40657NA

6 Other LIEE Figures Through February 2010 Percentage of disabled enrolled versus 15% goal. LIEE customers participating in CSI Homes ‘gone back to’ versus new customers PG&ESCESDG&ESoCalGas NA PG&ESCESDGESoCalGas Go-back 1,455 New 12,679 Go-back 0 New 14,424 Go-Back 20 New 1,728 Go-back 0 New 2,552 PG&ESCESDGESoCalGas 18% 9%5%7.6%* *For February 2010, 195 out of 2,552 LIEE participants were identified as being disabled. For 2009, a total of 8,460 (or 9.9%) of all LIEE participants were identified as being disabled.

7 LIEE/ CARE Outreach Based on 4 th Quarter 2009 PG&ESCESDG&ESoCalGas LIEE: LIEE direct mail piece to 100 non-profits CARE: Automated phone recertification - increased retention from 79% to 86% 750k direct mail pieces to customers who participated in Third-Party Notification program 450k direct mail pieces to customers on pay plan and requested new services CARE 67k targeted third- party VRU campaign produced 4.5K enrollments Direct mail campaigns to new potential customers. Follow-up efforts to non-responders of direct mail campaigns Phone Center Pilot to enroll customers during inbound calls. LIEE Over 400k direct mail to targeted ZIP7 areas LIEE/CARE Expanded community outreach and door-to- door canvassing Automated outbound calls and bilingual direct mail English/Spanish online advertising, including banner ads, text ads and paid search ads Radio ads on English and Spanish radio stations LIEE: 237k targeted direct mail campaign generated over 6,000 leads 23,500 automated voice messaging campaign generated over 2,000 leads CARE: 380k targeted direct mail campaign produced 31k enrollments Third-party Door-to- Door program produced 14.3k enrollments

8 LIEE/ CARE Ethnic Media Based on 4 th Quarter 2009 PG&ESCESDG&ESoCalGas LIEE Radio spots to air in March: Spanish, Chinese & Vietnamese CARE English television commercial on CW – Channel 44 Cable 12 Radio: English ad on KISQ, KKGN, KMEL, KNEW and KYLD radio stations, Cantonese ad on KVTO radio station, and Vietnamese ad on KVVN radio station LIEE/CARE Spanish language TV telecast —34 A Su Lado Spanish radio spots to promote IQP programs CARE October 2009 bilingual marketing campaigns to households that dropped off the rate & household income of $50K or less LIEE/CARE In-language online ads on Spanish websites In-language Spanish text ads on Facebook In-language radio ads on Spanish radio stations Bilingual direct mail and automated calls LIEE/CARE Traffic radio media campaign targeting:  General Market  African American  Seniors  Hispanics Campaign designed to provide assistance program information and enrollment opportunities by driving customers to SCG website

9 CARE Penetration Through February 2010 ParticipantsEstimated Eligible Participants Year-to-Date Penetration Rate PG&E1,399,7571,607, % SCE1,264,9751,419, % SDG&E271,157351, % SoCalGas1,573,7091,802, %

10 CARE Process Improvements Based on 4 th Quarter 2009 PG&ESCESDG&ESoCalGas Enhanced enrollment effectiveness: automated phone enrollment followed by a direct mail piece and door-to-door canvassing Implementation of Probability Model to automatically verify & recertify customers that pass the model. Addition of categorical eligibility programs including: - Tribal TANF - Bureau of Indian Affairs General Assistance - National School Lunch Program - Head Start (Tribal) - SSI Targeted customers that were dropped due to non-response to recertification attempts through an outbound phone enrollment campaign in December This led to over 200 CARE customer reenrollments. CARE acceptance letters are sent immediately via for all enrolled customers who provided a valid address when applying to the program. Enhanced system to concurrently generate letters to customers when automatically enrolled (AE) through all data sharing activities. Letters inform customers of CARE program AE and provide an ‘opt out’ clause. Sub-metered customers now have a 3 rd way to recertify: by telephone (IVR).

11 Leveraging and Integration Efforts Based on 4 th Quarter 2009 PG&ESCESDG&ESoCalGas LEVERAGING Began SMUD, CRP & PG&E WNA pilot City of Fairfield WNA Efforts City of Oakland and Lotus Bloom WNA INTEGRATION Integration between CARE, LIEE, FERA, Cooling Centers and local office kiosks LEVERAGING 8,477 LIEE leveraged enrollments by EMA-DAP contractors 1,433 LIEE enrollments from outreach by CBOs leveraging non-IOU programs targeting HTR households INTEGRATION Phone center efforts – follow-up on old “could not contact” leads 4Q09 newly in-need Outreach Summit – multiple SCE departments CARE and LIEE share leads between programs LEVERAGING LIEE works with LIHEAP to provide customers with all feasible measures from both programs CARE capitation contractors provide CARE enrollments and LIEE leads INTEGRATION CARE receives a large number of referrals from the Call Center CARE and LIEE share leads between programs LEVERAGING Agreements with two non- IOU municipal utilities’ low- income programs, will soon produce installations Developing plan where DPSS’ Food Stamp /SNAP clients will receive CARE information in their quarterly mailing INTEGRATION Identified/enrolled low- income customers who requested Energy/Water savings kit at EE events Worked with EE 3 rd Party Programs to screen multi- family complexes that have a high probability of LIEE eligibility