Lindsey Newcomb Digital Marketing & Direct Mail Manager Isle Casino Hotel Waterloo
6,300 Facebook Fans Post 6 – 8 times a week Average Reach per post: 3,500+ Highest Reaching Post: 10,000 No Facebook Ads Reach existing & new audiences Low-End Fan Club members Non – Fan Club members ▪ Younger demo ▪ People who have never visited Our Facebook Demographics Largest demo: Most interactive:
Exclusive Offers Information Employees Because their friends like you Engaging Content
Fans Feel Like You’re Spamming Them 80/20 Rule Post too often (46%) Infrequent Posts (14%) There’s nothing in it for them
What is Edgerank? EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed.
1.) Text 2.) Photo 3.) Website Links 4.) Shared Content 5.) Events
Post at Optimum Times Use Your Facebook Insights Consider Your Competition
Reached 4,250 people 181 Likes 30 Comments TIP: Use Facebook’s schedule feature Set up mobile or notifications
Post statuses that encourage interaction! Know your audience! Fan’s Tagging Shares Comments Likes
$19 Hotel Deal Book hotel rooms that would otherwise be vacant Increase food & beverage sales Increase casino attendance & play Facebook Fan Benefit ▪ Increased audience reach ▪ Increased page likes
New Facebook Promotional Rules Third-party apps Likes or Comments as ways to enter or vote Message Shares not allowed
Increased Reach Reason to Like Page Third Party Credibility