Lindsey Newcomb Digital Marketing & Direct Mail Manager Isle Casino Hotel Waterloo

 6,300 Facebook Fans  Post 6 – 8 times a week  Average Reach per post: 3,500+  Highest Reaching Post: 10,000  No Facebook Ads  Reach existing & new audiences  Low-End Fan Club members  Non – Fan Club members ▪ Younger demo ▪ People who have never visited  Our Facebook Demographics  Largest demo:  Most interactive:

 Exclusive Offers  Information  Employees  Because their friends like you  Engaging Content

 Fans Feel Like You’re Spamming Them  80/20 Rule  Post too often (46%)  Infrequent Posts (14%)  There’s nothing in it for them

 What is Edgerank?  EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed.

1.) Text 2.) Photo 3.) Website Links 4.) Shared Content 5.) Events

Post at Optimum Times Use Your Facebook Insights Consider Your Competition

 Reached 4,250 people  181 Likes  30 Comments  TIP:  Use Facebook’s schedule feature  Set up mobile or notifications

Post statuses that encourage interaction! Know your audience!  Fan’s Tagging  Shares  Comments  Likes

 $19 Hotel Deal  Book hotel rooms that would otherwise be vacant  Increase food & beverage sales  Increase casino attendance & play  Facebook Fan Benefit ▪ Increased audience reach ▪ Increased page likes

 New Facebook Promotional Rules  Third-party apps  Likes or Comments as ways to enter or vote  Message  Shares not allowed

Increased Reach Reason to Like Page Third Party Credibility