Selling & Deploying Windows 8 Apps. Nick Hodge Professional Geek, Microsoft Australia DEV223
The Most Significant Developer Opportunity. Ever.
We are reimagining our partnership
Windows 8 style app, displayed on Start Spotlight, Recommend, Browse/Filter, Search IE10 & Deep links Designed for Discovery Global reach: 200+ markets, 100+ languages Enterprise distribution Unprecedented reach Free, paid, in-app, trials 3rd party in-app and advertising support Flexible business models Key documents published WACK, track progress, actionable feedback Transparent terms Developers control pricing Up to 80% revenue share Best economics
Discovery
Reach
As of March 2012, IDC 690+M Windows 345M Android 196M iOS 32M Mac
100+ languages Store & Apps in: 200+ markets Buy from: 70+ markets ( including top 40 by GDP) Local pricing & settlement:
Revenue Sharing Starts at 70% for new apps Jumps to 80% once your app makes US$25,000
Business Models
Existing relationship Subscriptions Consumable purchases Use Your Existing Commerce Use our ad system Bring your own Ad Supported Time limited trials Feature differentiated trials One time Purchase Persistent purchases Expiring purchases Purchases over time
70x downloads 10% conversion 10x revenue Windows Phone Developer blog, March 2011
Time limited Feature differentiated
Time-based trials /* No code*/
Trial Conversion
Simulating licensing & product options WindowsStoreProxy.xml
In-App Purchase // can’t do in-app purchase in trial mode, must convert first if (!appLicensingInformation.isTrial) { //load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) { //lookup a specific product var product1 = listing.productListings.lookup("product1"); if (!product1.isActive) { // purchase currentApp.requestProductPurchaseAsync("product1").then( enableProduct1 ); } });
Microsoft Advertisement Your own
Keep Users EngagedMonetize Your AppQuickly Enable AdsMonetize Your App
Activate Live AdsDownload Ad SDK Publish App to Store
Transparent Terms
dev god #1 Patrick Klug
dev god #2 Garry Holden
Deploying Windows 8 Apps. David Tesar Technical Evangelist, Microsoft Corp