Digital Communication Report February 2015

Facebook Increase of 722 fans. In terms of fans, we had an increase of almost the double of the number of users. We continue to have a good engagement and good interaction with users, even without investments on Facebook Ads. Twitter 159 new followers. In other words, an organic increase of 2.04%. 131 mentions in the period. Instagram Increase of 167 likes or 5.91%. We kept a great result on Instagram in February in terms of number of followers and engagement. For this we continue posting good pictures and interesting tips that call the attention of the users. Abstract

Facebook Overview Total comments Total shares Total likes Number of fans on March 1 13,107 Increase of 722 (5.37%) Total posts 38 44

In February, the fan page gained 722 fans against 331 reached in the last month. During the month, the main focus was offering Evernote tips using the different features of Evernote, including many blog posts. The fan page also continued offering content related to Evernote resources, promoted the participation in Campus Party and posted the updates of Evernote and relevant clippings. Fans The graph above shows the amount of people liking and unliking the page.

According to Sprout, the average audience per post was 916. Interesting images regarding the Evernote resources and Evernote tips called the attention of our users. Considering the complete number, our posts reached 33 thousand unique people. Posts reach

The most popular post in February was the clipping about using Evernote to organize the studies. It was offered on February 25. Even without investment, it reached 2,257 unique people and also received 90 likes, 9 comments and 6 shares. Most Popular Post

The clipping about the number of users growing in Brazil published in Época Negócios performed very well on Facebook in terms of engagement and post view. The post had 53 likes, 4 comments and 5 shares. Another highlight of the period

This was the least popular post in the month with only 8 likes, 1 share and 473 unique people reached. Least Popular Post

This month we gathered 159 followers on Twitter. Our team is always online on Twitter via Sprout Social. The objective is to build a strong relationship with the followers and always be aware with the new messages. Twitter Overview Number of followers on March 1: 5,433 Increase of 159 (2.04%) Return to abstract

The graph below shows mentions of our profile (including retweets) made by followers during the month: 131 total mentions against 158 in January. Despite of the bugs in the Evernote plataform, the most of the mentions were positive. Twitter

These were our top key influencers in February, according to the mentions made by them during the month. These mentions also include retweets made by these followers. Twitter

The hashtag #evernotescannable was this time in the first position in terms of mentions, followed by #dicasdogeek with 2 mentions. And “evernote” follows at the top of the topics frequently mentioned.

Instagram Overview Total comments in February Total likes in the space 43 Return to abstract 1,682 Total of likes in February 2,987 Increase of 167 likes

Our most popular photo received 138 likes.It was the most liked and the most commented one. Our top four most liked posts in February and March until the moment varied from 108 to 138 likes. Our most commented content had 10 interactions. Instagram Overview

The main highlight of the period on Instagram On March 3, the post about the clipping of Veja São Paulo had the largest number of likes and comments. It reached 138 likes and 10 comments.

Another highlight On February 4, the post that asked the users about who has a good story with Evernote to share with received 113 likes and 6 comments.

Evernote blog Overview Total of users storys produced Total posts in February 1 Return to abstract 15

The strategies for all of the social media spaces of Evernote continue working very well at the beginning of We concentrated our efforts on generating engagement and building a good relationship with the fans. In February, we focus mainly on Evernote tips, using the blog posts to communicate. All of the social media spaces of Evernote, including Facebook, Twitter and Instagram, had a good result this month in terms of engagement even without the investment on posts. It is important to remember that to achieve even greater results we need to invest on strategic posts. Our growth strategy of Twitter continues to create a real dialogue with people to build a strong relationship. Conclusion

Next steps Continue producing posts with tips about organization of life and different Evernote features. Keep stimulating users with interesting information, such as User Stories and good tips. Continue building relationship with users via Facebook, Twitter, Instagram and Blog. Keep working with the influencers, heavy users and bloggers. For this we are preparing the list of the top strategic influencers to Evernote to build a strong relationship with them to propose working and content partnerships. Offer different pictures about Evernote routine on Instagram. Keep discovering new interesting Users Stories to publish the content on the blog.

Beatriz Bianco G&A Comunicação Corporativa Rua Dona Ana Helena S. Gusmão, 230 São Paulo, SP, Brasil

PR Report February 2015

Media Coverage 50 Articles 17 - Tech 12 - Business 16- Lifestyle 5 - Education

Renata Cerolini Natália Falcón G&A Comunicação Corporativa Rua Dona Ana Helena S. Gusmão, 230 São Paulo, SP, Brasil