Best Practice Sharing example : ‘Viva Brazil’ On Pack Promotion Execution in Asda (UK) Objective for the Execution of this activity : Deliver ‘Best Ever’ compliance of > 85% for Day 1 implementation of a Wilkinson-Sword promotion in Asda. What are the key actions that need to take place both internally and with the customer, to improve Day 1 compliance in a retailer that does not run many promotions and has low level of in store support for Razors & Blades Category. Learning’s & ‘Hints & tips’: Teamwork : Very important to communicate clear goals internally – everyone knew we were trying to break a compliance ‘record’ with this activity! Working with Customers : Very important to get the support of the Buyer – this ensured support from other functions (such as Supply Chain and Merchandising within the retailer). Continuous Improvement : POS updated to ensure ease of implementation and impactful communication - can your POS be improved? Field Merchandising : Challenges: Working with Asda (& internal challenges) : Gaining leverage with key influencers in Asda. Understanding and overcoming blockages that are caused by retailer systems & demands. Identifying promotional stock in Asda’s system. What you did to overcome: Buying Team support : Asda Buying Team helped us get all the relevant influencers together and introduced an unknown resource that could help us deliver in store. Planning and Focus through the process : Focussed ‘Execution’ team comprising sales, marketing and supply chain colleagues was formed to agree the plan and deliver on time and in full. Asda Account Executive led the detailed liaison between supply chain and Asda, with frequency of contact becoming more regular (almost daily) up to launch date and beyond) Investment & Resources: Asda ‘In House’ Field Support Team used for the 1 st time. Asda Account Executives time prioritised around order vs forecast and making sure stock was pushed through from retailer warehouse to store. What has been measured? Compliance Level for activity in 308 Asda Stores. Wilkinson-Sword shipments above forecast for this activity. To be confirmed / reported : EPOS Sales. Market / Category impact. To be updated by end of August Asda In Store 3 rd Party Team used for the first time, which is cost effective and flexible – great learning for future activites and introduced due to Buyer endorsement!

‘Viva Brazil’ On Pack Promotion in Asda (UK) What was achieved – Initial results and In Store Visuals Compliance of 94% - a record for any Promotional Activity in the UK. This refers to Core Field Team measure in Week 1 of the activity in 151 stores. Further details to be added when promotional evaluation completed. Shipments – Hydro 5 Razor +10% vs Forecast & QFW Bikini +50% vs Forecast. Additional volumes were agreed in advance and provided by ‘under sell’ in other UK retailers.

Best Practice Sharing example : ‘Viva Brazil’ Promotion in Asda (UK) Detailed ‘Account Executive’ focus and behaviours seen as ‘Best Practice’ as follows : Objective was to ensure Rio visibility is maximised in all stores : Promotion agreed with Asda and forecast confirmed in Fox, process was then managed by Account Executive to the following degree : 1.New Line Form completed for display unit. 2.Building relationship with Trading Assistant and Supply Analyst. 3.Collaborative Forecast agreed, due to rationale behind the numbers. 4.‘Exit Plan’ agreed to ensure no ‘backing out’ of agreed volumes. 5.Agree Field Team coverage and use this to gain ‘stock by store’ information. 6.Ensure Field Team is fully briefed, coverage is at the correct time and dates, times and content of feedback are understood. 7.What is ‘Colleague Engagement Plan’? 8.Can Display unit be easily found in warehouse – is it differentiated from other cardboard boxes? 9.Agree key contact points and make contact every week (or more frequently if required). Check the detail : Are all lines set up correctly in the retailer system? Will they go through the depot with issue? 10.Retailer Supply Chain to raise forward orders 2 weeks before the promotion – check vs predicted volumes to make sure order levels are sufficient – if not, negotiate!

Best Practice Sharing example : ‘Viva Brazil’ Promotion in Asda (UK) Further elements to cover pre & during promotion : 1.Track the stock vs plan / forecast. 2.Change internal stock volumes – make sure stock is accrued for promotion and ‘ring fenced’ for your retailer. 3.Stock to store plan – work with Supply Team to understand what will happen. 4.Use Retailer System to track stock by store and feedback – persuade retailer to push stock out to store BEFORE promotion starts. 5.Supply Chain meeting on Day 2 of activity to catch problems early. New Initiative 1: Colourful Outer label for the Display Unit – helping store staff and Field Team members find Wilkinson-Sword display in a crowded warehouse! Detailed ‘Account Executive’ focus and behaviours seen as ‘Best Practice’ as follows : New Initiative 2: Blank Shelf Ready Packaging provided for the Field Team to support merchandising of product in store. Stickers were also provided for the front of the SRP to highlight the ‘Viva Brazil’ promotion.