SURVIVING IN THE NEW DIGITAL ECOSYSTEM Lee Rainie – Director Pew Internet Project DC – Special Librarians January 22, 2008

New Digital Ecosystem January 22, Seven hallmarks of the new digital ecosystem

New Digital Ecosystem January 22, Hallmark 1 Media and gadgets are ubiquitous parts of everyday life

New Digital Ecosystem January 22, Home media ecology Product Route to home Display Local storage TV stations phone TVCassette/ 8-track broadcast TV radio broadcast radio stereoVinyl album News mail Advertising newspaper delivery phone paper Radio Stationsnon-electronic Tom Wolzien, Sanford C. Bernstein & Co

New Digital Ecosystem January 22, Home media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations DSLTV Info wireless/phoneradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stations camcorder/cameraPDA/Palmgame console game console paper non-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

New Digital Ecosystem January 22, Hallmark 2 The internet, especially broadband connectivity, is at the center of the revolution

New Digital Ecosystem January 22, Internet and broadband adoption

New Digital Ecosystem January 22, Hallmark 3 New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.

New Digital Ecosystem January 22, Wireless connectivity (% of internet users)

New Digital Ecosystem January 22, Mobile devices – college student ownership 88% of college students own cell phones 81% own digital cameras 63 own MP3 players 55% own video cameras 55% own laptops 27% of college students own a PDA or Blackberry % of college students play games online

New Digital Ecosystem January 22, Hallmark 4 Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers

New Digital Ecosystem January 22, % of online teens have created their own profile on a social network site like MySpace or Facebook % of online adults have such profiles Content creation

New Digital Ecosystem January 22, SNS Profiles: Dashboards for social life

New Digital Ecosystem January 22, % of young adult internet users have uploaded photos to the internet % of all users have done this Content creation

New Digital Ecosystem January 22, % of online teens share their own creations online, such as artwork, photos, stories, or videos % of online adults have done this Content creation

New Digital Ecosystem January 22, % have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments % of online adults do this Content creation

New Digital Ecosystem January 22, % of college students keep blogs and regularly post % of online adults have a blog Content creation

New Digital Ecosystem January 22, % of online teens report keeping their own personal webpage % of online adults have their own page Content creation

New Digital Ecosystem January 22, Content creation 26% say they remix content they find online into their own artistic creations % of online adults have done this

New Digital Ecosystem January 22, % of online young adults have created an avatar that interacts with others online % of all adult internet users have done this Content creation

New Digital Ecosystem January 22, % of young adult internet users have uploaded videos to the web % of all adult internet users have done this Content creation

New Digital Ecosystem January 22, Hallmark 5 All those content creators have an audience.

New Digital Ecosystem January 22, % of young adult internet users use video-sharing sites % of all adults go to such sites Accessing new information content

New Digital Ecosystem January 22, % of college students have read blogs % of all adults do that Accessing new information content

New Digital Ecosystem January 22, % of young adult internet users seek information at Wikipedia sites % of all adults use them Accessing new information content

New Digital Ecosystem January 22, % of young internet users download podcasts % of all adults do Accessing new information content

New Digital Ecosystem January 22, Hallmark 6 Many are sharing what they know and what they feel online and that is building conversations and communities

New Digital Ecosystem January 22, % of young adult internet users have rated a person, product, or service online % of all adults have done so Information sharing and evaluation

New Digital Ecosystem January 22, % of online young adults have tagged online content % of all adults have done that Information sharing and evaluation

New Digital Ecosystem January 22, % of younger internet users have commented on videos They also post comments on blogs and photos % of all adults have commented on videos Information sharing and evaluation

New Digital Ecosystem January 22, Hallmark 7 Online Americans are customizing their online experiences thanks to Web 2.0 tools

New Digital Ecosystem January 22, ~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs Information customization

New Digital Ecosystem January 22, ~ A quarter to a third of younger internet users get RSS feeds Information customization

New Digital Ecosystem January 22, Hallmark 8 Everything is going to change in the coming years

New Digital Ecosystem January 22, The J-curve laws Computing power doubles every 18 months – Moore’s law Storage power doubles every 12 months – disk law Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law –Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

New Digital Ecosystem January 22, Home media ecology – now Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations phone/DSLTV Info wirelessradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Home media ecology – future

New Digital Ecosystem January 22, Home media ecology – future Product Route to home Display Local storage cableTiVo (PVR)VCR TV stations phone/DSLTV Info wirelessradioDVD “Daily me” broadcast TVPCWeb-based storage content iPod /MP3server/ TiVo (PVR) Cable Nets broadcast radiostereoPC Web sites satellitemonitorweb storage Local news mailheadphonesCD/CD-ROM Content from express deliverypager individuals iPod / storageportable gamerMP3 player / iPod Peer-to-peer subcarriers / WIFIcell phonepagers - PDAs Advertising newspaper deliveryphonecable box Radio stationsPDA/Palmgame console game console paper Satellite radionon-electronicstorage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link Virtual worlds – Second Life Mirror worlds – Google Earth Augmented reality – Smart door knob Life-logging – Nike and iPod link

New Digital Ecosystem January 22, Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC