Sales and Sponsorships Kelly Bonau Angela Horton

Chick Fil A Bowl should-pull-out/,

4 Ingredients of Selling with Chick Fil A Bowl Commercial Process of identifying customers Getting through to them Increasing their awareness and interest in your product or service Persuading them to act on that interest (McKelvey, 2012)

4 Lesser Known Strategies for Selling Benefit Selling Aftermarketing Up-Selling Eduselling (McKelvey, 2012)

NFL Ticket Commercial

Fan Cost Index Two adult average price tickets Two child average price tickets Four small soft drinks Two small beers Four hot dogs Two programs Parking Two adult-size caps

FCI- NFL vs. MLB Average TicketParkingFan Cost Index Cowboys$110.20$75.00$ Jets$114.64$25.00$ Colts$85.34$20.00$ Average$76.47$25.92$ Titans$62.95$5.00$ Browns$54.51$20.00$ Jaguars$57.34$15.00$ Average TicketParkingFan Cost Index Red Sox$52.32$27.00$ Cubs$52.56$25.00$ Cardinals$30.14$10.00$ Average$26.74$12.24$ Braves$17.05$12.00$ Padres$15.15$4.00$ Diamondbacks$14.31$10.00$115.24

FCI- NBA vs. NHL Average Ticket Parking Fan Cost Index Knicks$88.66$30.00$ Lakers$95.25$15.00$ Heat$60.50$35.00$ Average$47.88$13.35$ Wizards$24.52$10.00$ Grizzlies$23.18$10.00$ Average Ticket Parking Fan Cost Index Maple Leafs$115.96$18.64$ Canadians$86.44$19.44$ Average$54.25$14.19$ Predators$51.04$10.00$ Lighting$37.73$10.00$ Stars$29.68$20.00$222.68

Ticketing Options and Plans Cleveland BrownsMemphis Grizzlies game.pdf

Advertising and Signage

Promotions

Naming Rights Naming Rights year deal reached with Adelphia for $30 million naming agreement of stadium (Isidore, 2002) Adelphia went bankrupt (Isidore, 2002) Remained “The Coliseum” until year deal with Louisiana-Pacific (known as LP) for $30 million ("Titans change stadium," 2006)

Super Bowl Advertising and Commercials Huge audience for sponsors o Super Bowl XLVI averaged Million viewers Most-watched event on TV Total cost for a 30 second spot is between $3.7 and $3.8 Million UM:&imgrefurl= html&docid=R5qfWYOZCNpSgM&imgurl= (Horovitz, 2012)

Bridgestone Super Bowl Commercial

Factors involved in choosing Athletes for Sponsorships Success o Amateur athletes (swimming and gymnastics)  Consider career ending injuries and retirement Social Media Popularity Deal Length Morals Clause Q Scores (Urbach, 2012)

Q Scores “The recognized industry standard for measuring consumer appeal of personalities, characters, licensed properties, programs and brands.” ("Q scores") Peyton Manning is top rated active athlete (Vomhof Jr., 2012)

Highest Paid Athletes 10. Peyton Manning 9. Cristiano Ronaldo $10 Million $22 Million 8.David Beckham 7. Phil Mickelson $37 Million $43 Million 6. Kobe Bryant 5. Roger Federer $32 Million $45 Million 4. LeBron James 3. Tiger Woods $40 Million $55 Million 2. Manny Pacquaio 1. Floyd Mayweather $6 Million $0 preseason-game/, james/, ("Highest paid athletes," 2012)

Tiger Woods

Michael Jordan Official retirement in 2003 Remains best-known and most-liked pro athlete Recognized by 89% of fans Positive Q-Score of 43% (Vomhof Jr., 2012)

#WinFromWithin

Gatorade Gatorade Victory Lane Endorses Jimmie Johnson and Matt Kenseth Official sports drink of the NBA, AVP, PGA, MLB, and MLS (Mickle, 2012)

Gatorade Commercial

Olympic Sponsors "Our Team. Our Sponsors. No Substitutes". Sports Business Journal, Vol 15 (Issue 14), Page 44.

Visa and Olympics “Go World” Campaign o Universal human truth: removing borders, barriers and boundaries o Familiar voice of Morgan Freeman “The Olympics are in Visa’s DNA” 60 sponsored athletes (Mickle, 2012)

“Go World”

Missy Franklin 2012 Olympics o 100 m backstroke- GOLD o 200 m backstroke- GOLD o 4x200 m freestyle- GOLD o 4x100 m medley- GOLD o 4x100 freestyle- BRONZE (Reed, 2012) Amateur athlete- someone who competes in sports for personal satisfaction and not for monetary gain ("Maintaining amateur status")

Missy Franklin Interview What are the pro’s and con’s of going pro? Going to college? What would you do???