AFP Strategic Planning 2011 – 2013 Chapter Leader Teleconference July 12, 2010

Good is the enemy of great. Jim Collins AFP Chapter Leader Teleconference – July 12, 2010

What do we want to accomplish today? Overview of AFP Strategic Planning – 2011 – 2013 planning process and timelines Results of Strategic Planning Retreat April 8, 2010 Summary of CPC planning session April 11, 2010 Review AFP Divisions work Discussion Ideas for member/chapter feedback How to use the AFP IHQ plan to inform chapter planning AFP Chapter Leader Teleconference – July 12, 2010

Strategic Planning Committee Andrea McManus, CFRE, Chair Alice Ferris, ACFRE Bill Bartolini, ACFRE, Ph.D. Robert E. Carter, CFRE Patrick J. Feeley, CFRE Jay Frey, CFRE Ann Hale, MA, CFRE John Hicks, CFRE Larry Hostetler, CFRE Rachel Keene-Hutchisson John Joslin, CFRE Shauna Klein, MA Vincent Law, CFRE Grant Martin, CFRE Richard Martin, CFRE William Moran, FAHP, ACFRE Missy Ryan, CFRE Martha Schumacher, ACFRE Vivian Smith, CFRE Roberto Soto-Acosta Paulette V. Maehara, CFRE, CAE, (Ex- Officio) Robbe A. Healey, MBA, NHA, ACFRE, (Ex-Officio) Timothy R. Burcham, CFRE (Ex- Officio) AFP Chapter Leader Teleconference – July 12, 2010

Planning Approach “Refresh” current strategic plan rather than start anew: reaffirm or modify current goal statements Use existing AFP divisions (Professional Advancement, External Relations, Membership Services) to provide leadership on goals relevant to their areas Increase focus on defining measurable outcomes and metrics AFP Chapter Leader Teleconference – July 12, 2010

Core Ideology (Purpose/Values) 1.Environmental Scan 2. Mission, Vision 3. Goals &, Objectives 4. Measurable Outcomes, Metrics 5. Organizational Strategy 6. Action Planning, Budgets AFP Planning Approach AFP Chapter Leader Teleconference – July 12, 2010

Timeline for Developing 2011 – 2013 Plan Oct 2009 Reviewed current goals, input from CPC Oct 09 – Jan 2010 Exec Comm reviewed priorities Jan – April 2010 SPC, Ex Comm work April Retreat, CPC and Divisions input AFP Chapter Leader Teleconference – July 12, 2010

April -Jun 2009 Divisions work on report to BOD Jul – Sept 2010 Ongoing refinement, feedback from chapters, members Oct 2010 Plan and 2011 budget presented to BOD for approval Timeline for Developing 2011 – 2013 Plan AFP Chapter Leader Teleconference – July 12, 2010

Strategic Planning Committee April 8, 2010 Retreat AFP Chapter Leader Teleconference – July 12, 2010

Key Trends There is a worldwide appetite for understanding and participating in the role of philanthropy in society Collaborations, alliances and partnerships are key to expanding AFP’s presence Rate of technological change is accelerating and will challenge AFP’s ability to stay ahead. AFP Chapter Leader Teleconference – July 12, 2010

AFP Core Strengths Code of Ethics Size and brand recognition International growth Educational offerings Networks – influence, partnerships, alliances Leadership commitment at all levels AFP Chapter Leader Teleconference – July 12, 2010

AFP Key Accomplishments Growth in size and scope – international and chapters Technology enhancements Governance changes Advocacy/government relations Weathering financial crisis while enhancing member services Inclusiveness/collaborations AFP Chapter Leader Teleconference – July 12, 2010

Key Challenges The pressure for accountability The demand for effectiveness The need for infrastructure AFP Chapter Leader Teleconference – July 12, 2010

What will AFP be known for in 2015? AFP is the global go to resource for anyone interested in fundraising AFP is the standard-bearer for ethical processes AFP provides the optimal member experience AFP provides a community - actual/virtual/ global - for all AFP Chapter Leader Teleconference – July 12, 2010

Strategic Context Statements To fulfill our mission, AFP must recognize that in an increasingly global community, AFP and its members are evolving from a focus on fundraising tools and techniques to a more comprehensive focus on philanthropy*. AFP Chapter Leader Teleconference – July 12, 2010

Strategic Context Statements To fulfill our mission, AFP must expand its leadership role through broad-based collaboration, targeted strategic alliances and multi-sector partnerships across all national and international spectrums. We must engage people from diverse backgrounds and cultures, and position AFP to be a catalyst for change. AFP Chapter Leader Teleconference – July 12, 2010

Strategic Context Statements To fulfill our mission, AFP must be nimble and embrace rapidly changing technologies to serve and engage members and expand our reach. AFP Chapter Leader Teleconference – July 12, 2010

Chapter Presidents’ Council Strategic Planning Session April 11, 2010 AFP Chapter Leader Teleconference – July 12, 2010

How can AFP (IHQ and Chapters) address the needs of fundraisers in enhancing professional development? IHQ Increased use of online training mixed with F2F Regional training More collaboration like Stanford/Boston College Cutting edge webinars planned well in advance Strengthen marketing of existing programs Chapters Take advantage of webinars Budget for chapter scholarships, speaker fees Chapter meetings agendas include links to AFP resources on website Develop affinity groups around topics, e.g., planned giving AFP Chapter Leader Teleconference – July 12, 2010

How can AFP (IHQ and Chapters) address the needs of fundraisers in increasing branding and marketing efforts? IHQ Elevate the status and recognition of profession More talking points about value of membership More marketing materials for chapters Media relations strategies that chapters can use Chapters Develop local media relations plans Better use of chapter website for marketing Develop and use chapter database of event attendees (non-member) Establish/expand mentoring program AFP Chapter Leader Teleconference – July 12, 2010

How can AFP (IHQ and Chapters) address the needs of fundraisers in educating boards, CEOs on value of profession? IHQ Links, webinars, articles that can be forwarded to boards, CEOs Direct marketing by IHQ to CEO’s More visibility for AFP as widely quoted and noted authority Training programs for CEOs Chapters Invite members’ boards/ CEOs to chapter meetings Hold CEO/Board briefings on AFP value Develop white paper targeted to CEO’s Thank you notes from chapter president to member’s CEOs AFP Chapter Leader Teleconference – July 12, 2010

AFP 2007 – 2010 Goal Areas Knowledge – Developing Superlative Practitioners Strengthening the Profession – Educating External Audiences Advocacy and Public Policy – Shaping Public Policy Optimal Value – Enhancing the Member Experience Advancing Diversity – Establishing a Diverse Profession Outreach – Supporting the International Community AFP Chapter Leader Teleconference – July 12, 2010

Knowledge: Developing Superlative Practitioners Goal: AFP will develop more skilled, knowledgeable and ethical professionals Outcome: AFP members are considered to be better fundraisers as a result of knowledge gained through AFP educational offerings Key Metric: Member surveys measure satisfaction/ value of AFP educational offerings AFP 2007 – 2010 Goals AFP Chapter Leader Teleconference – July 12, 2010

Strengthening the Profession: Educating External Audiences Goal: AFP will promote effective, ethical, accountable fundraising as both a recognized profession and as an essential component of philanthropy. Outcome: The fundraising profession will be viewed by the public, governments, donors and the sector as a vital part of the philanthropic process. Key Metric: Donor, community foundation surveys measure value of AFP members AFP 2007 – 2010 Goals AFP Chapter Leader Teleconference – July 12, 2010

Advocacy and Public Policy: Shaping Public Policy Goal: AFP will advocate for public policy based on principles important to AFP and the fundraising profession. Outcome: Legislation and regulations are enacted that are favorable to AFP’s members, donors and the general public. Key Metric: Passage of legislation, and enactment of regulations that affect donors, the fundraising profession and the charitable sector. AFP 2007 – 2010 Goals AFP Chapter Leader Teleconference – July 12, 2010

Optimal Value: Enhancing the Member Experience Goal: AFP will deliver optimal value to members. Outcome: Chapters and the international headquarters will work together to deliver value for membership, with members consistently rating their overall experience with AFP as exceeding expectations. Key Metric: Member retention rates, member satisfaction surveys and chapter leadership feedback and responses. AFP 2007 – 2010 Goals AFP Chapter Leader Teleconference – July 12, 2010

Advancing Diversity: Establishing a Diverse Profession Goal: AFP will embrace and engage diverse individuals, groups and organizations within the fundraising profession. Outcome: AFP will be viewed as a leader in engaging diverse organizations and as the member organization of choice for diverse fundraisers. Key Metric: Set baselines and track progress for a number of metrics, including percentage of diverse members and number of chapters offering diversity programs. AFP 2007 – 2010 Goals AFP Chapter Leader Teleconference – July 12, 2010

Outreach: Supporting the International Community Goal: AFP will increase its influence and presence worldwide. Outcome: AFP will be a leader in establishing the most effective environment for fundraising communities worldwide by ensuring that a wide range of services is accessible to fundraisers worldwide. Key Metric: Evaluate its progress by examining and following the number of members, chapters and strategic alliances it has outside the United States and Canada, as well as participation at AFP-sponsored events outside North America. AFP 2007 – 2010 Goals AFP Chapter Leader Teleconference – July 12, 2010

Discussion Member/chapter feedback ideas – what are the best ways to engage members/chapters? How to use the AFP IHQ plan to inform chapter planning (and vice versa) – how do we ensure we are all headed to the same destination? AFP Chapter Leader Teleconference – July 12, 2010