Balboa Yacht Club Strategic Plan

Click to edit Master title style BYC Strategic Plan  Overview  Purpose  Process  Objectives  Update and Review

Click to edit Master title style Strategic Plan Overview  Defines Direction and Resource Planning  Ten Years Timeline  Provides Continuity Through Changes in Leadership Looking Ahead Towards our 100 th Anniversary

Click to edit Master title style The BYC Purpose  To encourage yacht racing and cruising, to promote the science of seamanship and navigation, and to provide a suitable clubhouse and marina for the education, recreational and social use of its members and families.

Click to edit Master title style The Strategic Planning Process Where We are Today Objectives Where We Want to Be The Market Strengths Weaknesses Opportunities Threats Members Interests Competition Market Trends

Click to edit Master title style Objectives 1.Centennial Master Plan 2.Membership 3.Our Youth 4.BYC Brand 5.“One BYC”

Click to edit Master title style #1- Centennial Master Plan Objective: With the vision of BYC as a world class venue, we want to develop and implement our Centennial Master Plan by 2022 to provide the grounds and clubhouse of which our members can be proud  Projects (Club and Grounds) to be completed by 2022  Prioritization / Benefits / Funding  Involvement of Various BYC Constituencies “Renew”

Click to edit Master title style #2 - Membership Objective: We will develop and implement a process for achieving and maintaining full Flag membership, increasing ranks to 580 by December, 2013 and increasing J Flag members to 120 by December, 2013  Systematic Process That is Part of the Club’s Culture  Proactive Approach to Attract Members  Retain Members Through Greater Club Participation “Grow”

Click to edit Master title style #3 - Our Youth Objective: Provide the Necessary Resources to Create and Sustain a Junior Program which:  Produces sailors that consistently win the Governor’s Cup by 2016 and  Maintains a 33% (or better) conversion rate of junior members into adult members. Become the Junior Program of Choice in Newport Beach  Structured Coaching Program  Engage Early to Keep Through Adulthood  Formal Goals Setting with Each Junior “Serve”

Click to edit Master title style #4 - BYC Brand Objective: We will build a strategy for the BYC Brand by the end of 2012 and achieve differentiation of the experience at BYC from our competitors by 2016  Understand Current Internal and External Perception of the Club  Align All Components to Reflect Who We Are  Better Communication of Our Brand Internally and Externally “Reach”

Click to edit Master title style #5 - One BYC Objective: We want to achieve the concept of “One BYC” with the vision, plan and initial steps taken by Nov  Transparency  Pride  Involvement “Belong”

Click to edit Master title style Next Steps  Regular Board Reviews and Updates  Metrics to Measure Progress  A Living Document Our Blueprint For The Future