Attitude. Definition Attitude is a behavior to show your feelings Process of feelings and behavior in a particular manner Persistence tendency to feel.

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Presentation transcript:

Attitude

Definition Attitude is a behavior to show your feelings Process of feelings and behavior in a particular manner Persistence tendency to feel and behave in a particular way towards some object

Components of Attitude Emotional Informational Behavioral

Types of Attitude Job satisfaction Job involvement Organizational commitment Job involvement depends on job satisfaction

Cognitive Dissonance Theory There is a linkage between attitude and behavior Importance to those elements which are creating dissonance (inconsistency) Influence Reward – automatically behavior gets positive

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