1 Low-Income Oversight Board Meeting CARE and ESA Programs July 10, 2012 Sunnyvale, California.

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Presentation transcript:

1 Low-Income Oversight Board Meeting CARE and ESA Programs July 10, 2012 Sunnyvale, California

2 Reaching Our Customers 70,000 Square mile service area CARE 1,536,237 Enrolled ESA 639,260 Homes treated ( )

3 CARE and ESA Outreach Methods Partnerships with Community Outreach Contractors, reaching disabled, senior, ethnic, family-based and faith-based customers across each of our 48 counties Door-to-door outreach in rural and urban areas Targeted, bi-lingual direct mail projects Automated outbound phone calls Bill inserts Welcome packet and 15-day notice inserts Local office partnerships Leveraging with other PG&E assistance programs Ethnic television, radio and print campaigns Online enrollment and referral Social media Text messaging Collateral

4 Ethnic-Owned Media Partnerships

5 Media Partnerships Overview (Jan-Aug) $222,153 committed to ethnic-owned (EO) media outlets 314% increase in EO media committed – original plan ($53,691) vs. current plan($222,153) 57% of total media budget committed to EO media outlets - EO ($222,153) vs. total ($389,276)

6 CARE and ESA Print African-American - Print Media Outlets Ethnic- Owned Bakersfield ObserverYes California Advocate NewspaperYes Berkeley Tri-City PostYes Marin County PostYes Oakland PostYes South County PostYes Richmond PostYes San Francisco PostYes Sacramento ObserverYes Hispanic - Print Media OutletsEthnic-Owned Vision HispanaYes El Observador PublicationsYes El ReporteroYes CronicasYes La OfertaYes Vida en el Valle - FresnoNo Vida en el Valle - MercedNo Vida en el Valle - ModestoNo Vida en el Valle - SacramentoNo Asian - Print Media OutletsEthnic- Owned Asian JournalYes Manila MailYes Sing Tao DailyYes World JournalYes Thoi Bao DailyYes Vietnam DailyYes

7 CARE and ESA Radio Hispanic - Radio Media OutletsEthnic-Owned Celina R. Nocedal - KCNL FMYes Multicultural Radio Broadcasting Inc - KIQI 1010 AMYes Multicultural Radio Broadcasting Inc - KATD 990 AMYes Multicultural Radio Broadcasting Inc - KWRU 1300 AMYes Asian - Radio Media OutletsEthnic-Owned Gore Overgaard Broadcasting - KBIF 900 AMNo InnerCity Broadcasting - KVTO 1400 AMNo InnerCity Broadcasting - KVVN 1430 AMNo Crossings TV - KJAY 1430 AMYes Auspicious Enterpises, Inc - KVTO 1400 AMYes Multicultural Radio Broadcasting Inc - KEST 1450 AMYes Multicultural Radio Broadcasting Inc - KSJX 1500 AMYes Multicultural Radio Broadcasting Inc - KFSG 1690 AMYes African-American - Radio Media OutletsEthnic-Owned Bay Bridge Communications- KDIA1640 AMYes KDYA LLC - KDYA 1190 AMYes

8 CARE and ESA Television Asian - Television Media OutletsEthnic-Owned Crossings TV - Comcast Cable 238Yes Crossings TV - Channel Broadcast 8.1Yes The Filipino ChannelYes KTSF 26No

9 CARE and ESA News Coverage 2012 Hispanic - Online/Print Media OutletsEthnic-Owned Vision HispanaYes Asian - Online/Print Media OutletsEthnic-Owned GlobalNation.netYes Sing Tao DailyYes World JournalYes News for ChineseYes Philippines TodayYes Philippines NewsYes Manila MailYes

10 CARE and ESA News Coverage 2012 Asian – Radio Media OutletsEthnic-Owned Sing Tao RadioYes World RadioYes Radio TNTYes Goldenlink RadioYes KBIF FresnoNo Hispanic – Radio Media OutletsEthnic-Owned Radio BillingueYes Asian – Television Media OutletsEthnic-Owned KBTV – Crossing TVYes Hispanic – Television Media OutletsEthnic-Owned Univision FresnoYes