Advertising Forms of Advertising

1.Informative 2.Persuasive 3.Competitive 4.Generic Types of Advertisements

Generic Advertising

Persuasive Advertising

Informative Advertising

Competitive Advertising

To examine and explore the different methods of advertising used by firms to promote their products and services. Learning Objective

Where can we find Ads?

TELEVISION Why would what time I have my advertisement aired at matter?????? Most expensive Large audience Sound and pictures can be used Xbox Adidas f50 Messi

RADIO Suitable for products that do not have to be demonstrated Why would what time I have my advertisement aired at matter?????? On way to work Housemakers and Office Workers Teenagers and Young Adults Cheaper than television Available local and national Dogs Trust

Internet On their own websites and other websites their target market may be reached Cheaper than other forms advertising Huge audience Text, moving and still graphics, sound and colour

Used to advertise: Products and services for sale Job vacancies Holidays Births and deaths Any size National, regional, local Large audience Cheaper than other methods Newspapers

Magazines Aimed at particular groups – people with different interests read different magazines Example: Teenage girls read Kiss, People into cars read AutoTrader, People into fishing read Adventure Fishing Any size Choose target audience magazine Cheaper than newspaper

GROUP WORK!!!!!

I am learning... about the different methods of advertising that businesses can use from my group members I am developing my skills … by thinking of adverts and applying my newly learned knowledge What is in it for me??

1.Think of a product. 2.Who are the target market? 3.What method of advertising would you use? 4.What type advertisement would you use? ACTIVITY

Reader Reads the questions aloud to the group Manager Ensures everyone stays focused on the activity Writer Writes down the ideas of the group and the answers Speaker Gives feedback to the class on behalf of the group ROLES

Think of a product. Who are the target market? What method of advertising would you use? What type advertisement would you use? GROUP WORK!!!!!