1 Buon Compleanno Wszystkiego dobrego z okazji rocznicy Përshëndetje! merci beaucoup! Вітаю Συγχαρητήρια για το γάμο σας! Comóradh Happy ขอแสดงความยินดีในการจบการศึกษา ! Sėkmės! Ich vermisse dich! Happy Valentinsdag! Boldog születésnapot! Sweet un ar bymtheg! Fi a mea, Valentine OMC!

2 Oh My Card! Moniroth Chhean Monika Wegrzyniak Grade: 11th Age: 16

3 Mission Statement Opportunity There are about 307,000,000 people currently living in the United States.  There are about 38,000,000 immigrants in the United States.  There are over 30 different languages spoken in the United States.  It is very difficult to find a card in another language. Mission Statement  Oh My Card! is an online business that allows our customers to put their own creativity on the card. OMC! is also affordable; and we won’t allow language barriers to hinder our customers from customizing their own cards.

4 Business Profile Type of Business  Retail  Unique Features:  Able to be translated into different languages.  Variety of designs, sizes and themes.  Our cards are customizable, giving our customer the freedom to create their own cards. Legal Structure  Partnership  Both have skills that can benefit our business  Sharing financial commitment  Pool resources and expertise  Limited start up costs.

5 Qualifications  Have taken Poetry classes  Fluent in three languages: English, Polish, and Cambodian. As well as learning Spanish  Have taken a Graphic Design Class  Have taken eight art classes altogether

6 Consumer Profile By Location  Nationwide By Population  Both males and females aged 16 – 45; who have access to the internet. By Personality/ Behavior  Don’t have the time to go out to the store and choose a card.  That can’t keep track or keep forgetting special occasions. By Income  Middle income

7 Competitive Advantage Oh My Card! Oh My Card! Hallmark Zazzle.com Factors Excellent Quality of Product//Service Price Location Brand/Reputation Unique Knowledge GoodExcellent Affordable Sells more than just cards CustomizableTranslatable and Personal Profiling Storefront/ Online Online Very GoodGoodExcellent

8 Marketing Plan Marketing Mix PeoplePromotionProduct PlacePrice Affordable People who want a card in another language. Word of mouth Free Samples Website Online Customizable cards

9 Marketing Plan PurchaseRetention See Before You Buy Feature Translatable Personal Profile Free Greeting Cards with Website link Business Cards Word of mouth OMC Facebook Page Excellent quality Mailed within a week Free over sea shipping for military families. Long Term ( 6 months-1 year) Current & Short Term (1 month -6 months) Awareness Expand Card BusinessDiscounts on Personal Profile Orders Discounted – Free shipping $50.00$10.00$20.00 Monthly cost, by phase: AwarenessPurchaseRetention

10 Cost of Materials/Direct Labor Definition of One Unit One Translated Birthday Card Cost of Sales Per Unit Direct Labor (Labor Cost per Hour) Time (in hours) to make 1 unit Direct Labor Cost Per Unit $ min. or.111 hrs $0.92 Total Direct Labor Per Unit$0.92 Material DescriptionCost/Total QuantityCost Per Unit Scrapbook Paper$11.99 / 58$0.21 Supplies$53.95$0.10 Total Material Cost Per Unit$0.31 Total Other Variable Costs Per Unit$0.00 Cost of Sales Per Unit$1.23

11 Economics of 1 Unit Definition of One Unit One Translated Birthday Card Selling Price per Unit$ shipping Direct Labor per Unit$0.92 Materials per Unit$0.31 Total COGS per Unit$1.23 Total Other Variable Costs per Unit $0.00 Total Cost of Sales$1.23 Contribution Margin$3.77

12 Average Monthly Fixed Costs Type of Fixed CostMonthly Cost Entrepreneurial Stipend $60.00 Advertising (5000 Business Cards) $60.00 Depreciation (Computer, Printer, Laptop, etc.) $ Utilities (Cell Phone, Internet) $75.00 Rent (From Home) $10.00 Total Monthly Fixed Costs $345.35

13 Time Management Plan Business Schedule for a Typical Week (168 hours)

14 Monthly Sales Projections Total Units 2,610 cards Total Units 2,610 cards Full Capacity 13,230 cards Full Capacity 13,230 cards Break-Even Units 59 cards Break-Even Units 59 cards

15 Projected Yearly Income Statement Selling Price Per Unit$ shipping # of Units Sold 2,610 cards Total Sales$13, Total COGS$3, Other Variable Costs$0.00 Total Variable Costs$3, Gross Profit$9, Yearly Fixed Costs$4, Other Costs/Unforeseen$1, Total Fixed Costs$5, Profit before Taxes$4, Less Estimated Net Profit$3,494.59

16 Item Where I will buy this? Cost of Item LaptopBest Buy Already Owned PrinterBest Buy Already Owned ScannerBest Buy Already Owned Card Supplies AC Moore / Michael’s / Internet $ Cell PhoneAT&T / Verizon Already Owned CASH RESERVE covering 3 months of fixed expenses $ 1, Estimated TOTAL START-UP INVESTMENT$1, Start-up Investment 10 hours$82.50$8.25 x = Total: $1,172.50

17 Return …on Sales …on Investment 298% Annual Net Profit Start-Up Inv. $3, $1, = $ % Annual Net Profit Total Sales $3, $13, = $0.27

18 Financing Strategy SourceAmountDebtEquity Personal Savings $772.50X Relatives/Friends $400.00X Totals: $1,172.50

19 Business Responsibility Plan We will donate 7% of our annual net profits to the St. Jude Children's Research Hospital, which we will use to hold a card craft day for active patients. We will notify our customers about our donations by putting it on our business cards and our website.

20 Business & Educational Goals To provide more options for themes as well as to get all the card designs on our website. Moniroth: To graduate in the top 3 of my grade and to get accepted into the college of my choice. Monika: To graduate in top 10 of my grade and get accepted to the college of choice. BusinessPersonal We will expand our business by adding personalized invitations to our merchandise. Short Term Long Term Moniroth: To have a major in criminology as well as a minor in forensics. Monika: To get accepted into Medical School.

21 Where Magic makes the card Thank you for your consideration of Oh My Card! You may visit us at: