Foreword 1 Accredited Buyer’s Representative A program by the Real Estate Buyer’s Agent Council of the National Association of REALTORS ® WELCOME 1
Foreword 2 About the ABR ® Designation The benchmark of excellence in buyer representation. Awarded by REBAC The Real Estate Buyer’s Agent Council 1
Foreword 3 About the Real Estate Buyer’s Agent Council FOR MORE INFO... Visit ABR ® designation ABRM SM designation More than 40,000 active members Continuing education courses One-year complimentary membership for ABR ® designation course students SM 2
Foreword 4 REBAC Membership Benefits Find a Buyer’s Representative – a search function that helps consumers find a buyer’s representative Excellent source for buyer agent referrals Directory accessible to: –consumers –all REBAC members –state and local real estate associations –corporate relocation managers REBAC’s Online Membership Directory 2
Foreword 5 Keeping up-to-date with: Contains: –news of events –changes in legislation –educational information REBAC’s award winning monthly newsletter exclusively for buyer’s representatives. Today’s Buyer’s Rep REBAC Membership Benefits 2
Foreword 6 Keeping up-to-date with: The magazine for real estate sales and management. REBAC Membership Benefits 2 REBAC HotSheet REBAC’s weekly newsletter delivered by e- mail, containing summaries of current articles on subjects of interest to buyer’s agents. The Real Estate Professional
Foreword 7 ABR ® Designation Benefits Homebuyer’s Toolkit, consumer brochures Consumer and industry respect and recognition of ABR ® designation 4
Foreword 8 ABR ® Designation Benefits Marketing tools: –ad slicks – logos –press releases 4 plus brochures, flyers, and postcards that you can customize at REBAC’s Online Print Shop
Foreword 9 ABR ® and ABRM sm Designations 4 Easy Steps –Designation Candidacy –Education Requirement –Experiential Requirement –Maintenance Requirement 4
Foreword 10 ABR ® Candidacy Successful completion of this ABR ® course Maintain REBAC and NAR membership Take up to three years to complete: –Transaction documentation –One elective course ABR ® candidates cannot use the ABR ® logo or refer to themselves as an ABR ®. 6
Foreword 11 Frequently Asked Questions about ABR ® and ABRM SM Q. Can I repeat the exam if I fail it? A. Yes. Check the provider’s policy for fee. Q. When can I use ABR ® or ABRM SM on my business cards? A. Only when you have completed ALL of the designation requirements. Q. Can I put “ABR ® Candidate” on my business card? A. No. 6
Foreword 12 Course Goals Prepare real estate professionals to represent buyer-clients in real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed. Offer methods for building a buyer representation business. Develop a self-customized tool for conducting a buyer counseling session. 7
Foreword 13 Course Components Chapter 1: Agency Relationships Chapter 2: Creating Agency Relationships Chapter 3: Client and Customer Relationships Chapter 4: Buyer Service Chapter 5: The Buyer Counseling Session Chapter 6: Offers and Negotiations Chapter 7: Building Your Buyer Agency Business Exam