Sybase Confidential Propriety.Sybase Confidential RAP – The Trading Edition Launch Dashboard (Team Version) ▌Launch Management: Martha Olsen, The Leap.

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Presentation transcript:

Sybase Confidential Propriety.Sybase Confidential RAP – The Trading Edition Launch Dashboard (Team Version) ▌Launch Management: Martha Olsen, The Leap Group ▌Sybase GTM Team: Sinan Baskan, Neil McGovern, Dan Lahl, Gavin Quinn ▌Version

Sybase Confidential2 FY 08 RAP – The Trading Edition Launch At-A-Glance PRE-LAUNCH LAUNCH EVENT POST LAUNCH Goal: Secure InfluencersGoal: AwarenessGoal: Pipeline, References Status Targeted Accounts/Profiling Funding ROI/Value Scan Tool Early Adopter POCs Venue POC Readiness Whole Product; Partnerships Messaging Demo Readiness Secure Influencers Speakers Solution Center Readiness Field Readiness Invitations Collateral and Sales Tools PR Strategy Rep Involvement References Analyst Strategy Internal Communications Performance/Benchmarks IBM Platform support PR/Analyst Briefings Updated March 19, 2008

Sybase Confidential3 Key Launch Deliverables – Status 3/19/08 Launch Dependency DescriptionOwnersCritical Path Date Messaging & PositioningValidating with Sybase experts, customers and analysts Neil McGovernFebruary 15 Provocation Pitch (Chasm) Enable reps to gain entry to LOB/CXO levels; follow up after May 16 th exec event Pitch, ROI, Target Accounts, Whole Product ChasmMarch 4-5 PartnershipsTier 1 partners to either complete certification or agree to certify RAP by launch announcement date Neil M (contracts) Ashok (engineering) Dan Lahl (training) March 31 = GA Late April = launch participants Sales ReadinessTrain sales, technical, consultants, CSS by GA. Tools, demos, tbd complete Dan Lahl, Kristy Summers Ashok S. March 31 Early Adopters/POCsGA on 3/31; secure early customers Obtain launch proof points, endorsements Sinan Baskan Gavin Quinn Late April Influencers/AnalystsAnalyst pre-briefings & endorsementsTara VerrekLate April Public RelationsLaunch Announcement Press Release Call Downs, press hits Samantha Finnegan NA Christine B – refs Sara Richter, Europe Week of May 11 Launch EventMay 16 VIP event with Alan Greenspan May 16 NYSE event with Alan Greenspan, Tower May 16 evening reception NYSE Trading Floor M. Olsen Katie Hill, D. Wheeler Robyn Albarran Amy Ruderman Nom process by 3/17 List build by 3/24 Invitations by 4/1 IBM Co-MarketingIBM participation in NYSE launch event, demos, POCs, solution centers Monika Kaplan/David Jacobson/Carl Cappolino May 16

Sybase Confidential4 Launch Timeline At-A-Glance Strategy & PlanningContent CreationExecution Analyst /Expert Input Solution Strategy Approved Launch Strategy Approved Messaging & Positioning Approved Launch Plan & Team in Place INTERNAL MILESTONES EXTERNAL MILESTONES Dec 07MayFebJanMarApr 3/24 – 4/15Sales/Support/CSS Training and Knowledge Transfer Content Final Long Lead Briefings Start Target Account List 3/31 GA; launch Early Adopter Program Major Influencer Pre- Briefings/ References Mar 4-5 Segment Leadership Training POCs 5/16 Launch Event 5/13 Launch Announcement, Call-Downs TODAY SSD Final References Demos, tools, training, collateral