FINDLAW.COM BY VIRGIL J. PEREZ SEARCH ENGINES. WHAT IS FINDLAW ? FindLaw.com is a free legal information web portal owned by Thomson Reuters. It was created.

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Presentation transcript:

FINDLAW.COM BY VIRGIL J. PEREZ SEARCH ENGINES

WHAT IS FINDLAW ? FindLaw.com is a free legal information web portal owned by Thomson Reuters. It was created by Stacy Stern, Martin Roscheisen and Tim Stanley in 1995, and after becoming the highest-trafficked law and government site on the Internet, was acquired by Thomson West in 2001.

FINDLAW PROVIDES INFORMATION ON THE LAW AND FINDING LAWYERS Accidents & Injury Divorce & Family Law Bankruptcy & Debt Immigration Law Criminal Law Real Estate Intellectual Property Dangerous Products Small Business Civil Rights Estates & Probate Traffic Tickets Taxes

 When a person goes online looking for a lawyer, there are several common avenues that they will likely take.  One, of course, is through an established legal portal, such as FindLaw and our directory of attorneys, the FindLaw Lawyer Directory (here's the product plug: w.com).  Another popular method is to perform a search on a search engine. EASY SEARCHING HOW TO USE FINDLAW

THE EFFECTIVE USE OF THE ENGINE  The easiest way to see immediate results from SEO is to change your meta-title. The meta-title appears in your source code near the top of the HTML.  It will look something like this (this is an example from Orbitz.com, a travel site): {title} Orbitz: Airline Tickets, Hotels, Car Rentals, Travel Deals{/title}.

The commonly used engines in the web SEARCH ENGINES

 The meta-title serves as the heading at the top of a user's Internet page, and it is also one of the main ways that search engines rank Web sites.  For this reason, it is important to include keywords in your meta-title that are relevant to your Web site. For example, if you are a personal injury attorney in San Diego, you're meta-title could read something like this: San Diego Personal Injury Lawyers, San Diego Personal Injury Attorneys and Law Firms - California  If we search for the word "airline tickets" on Google, you will notice that Orbitz shows up as the #4 ranking because they have this word in their meta-title.

TOP LEGAL SEARCH ENGINES Top 10 Legal Search Engines Website URL USCourts.gov FindLaw.com LegalZoom.com Justia.com Lawyers.com Nolo.com RocketLawyer.com FreeAdvice.com HG.org

81% OF PEOPLE RELY ON SEARCH ENGINES FIND THE INFORMATION THEY NEED; 45% SEARCH BY USING MULTIPLE KEYWORDS OR KEY PHRASES; THE TOP 30 SEARCH RESULTS GET MORE THAN 90% OF THE TRAFFIC.