ESP project-P & T Footcare Partnership Leader: Chan Nga Ting Member: Chan Kwok Lam Fong Kuan I Fong Kuan I Pun Tsz Ching Pun Tsz Ching

Mission Provide economical and trendy product Provide economical and trendy product Offer the professional service Offer the professional service Provide free assessment and our consultation Provide free assessment and our consultation

Objectives In first year, target income: $4,320,000 In first year, target income: $4,320,000 Break even not more than 2 years Break even not more than 2 years

Key Success Factors Convenience Location Convenience Location Provide Professional skills and technologies to our customers Provide Professional skills and technologies to our customers Trendy product Trendy product

Company Summary 4 shareholders- Alice, Nicola, Candy, Frederick 4 shareholders- Alice, Nicola, Candy, Frederick Set up at 2007 Set up at 2007 The shop Located at Mong Kok The shop Located at Mong Kok

Marketing plan Sales one hundred shoes per weeks Sales one hundred shoes per weeks Detrude nurse shoes successfully Detrude nurse shoes successfully Revenue and expenditure are balanced in the three years Revenue and expenditure are balanced in the three years Increase at least one branch store in the following three years Increase at least one branch store in the following three years Product diversification Product diversification

Management team Design Department Design Department Sales and Marketing Department Sales and Marketing Department Logistic Department Logistic Department Accounting Department Accounting Department

Management team -Design Department two designers two designers fashion design of high diploma fashion design of high diploma At least 2 years experience in shoes design At least 2 years experience in shoes design creative creative The products are designed for customers The products are designed for customers

Management team - Sales and Marketing Department Salesman Salesman high diploma or above qualification of marketing department high diploma or above qualification of marketing department At least 2 years relevant experience At least 2 years relevant experience good communicative skill good communicative skill understand customer ’ s demands understand customer ’ s demands Promoter Promoter high diploma or above qualification of marketing department high diploma or above qualification of marketing department At least 2 years relevant experience At least 2 years relevant experience good communicative skill good communicative skill

Management team - Logistic Department Staff Staff Nurse of foot care Nurse of foot care At least 2 years relevant experience At least 2 years relevant experience high diploma or above of qualification nursing or physiotherapy course high diploma or above of qualification nursing or physiotherapy course professional knowledge professional knowledge attentive, hard-working and patience attentive, hard-working and patience good communication good communication Skill and techniques training Skill and techniques training

Management team - Logistic Department Staff Staff Graduated from F.5 Graduated from F.5 At least 2 years relevant experience At least 2 years relevant experience smart and hard-working smart and hard-working three months probation period three months probation period

How to maintain the staff quality Provide training course to them Provide training course to them General meeting each month General meeting each month Competition between each staffs Competition between each staffs Commission and bonus Commission and bonus

Accounting Department Accountant high diploma or above qualification of Accounting Graduated from LCCI level 2 or above 3 years relevant experience in handling full set of accounts independently Prompt, self-motivated & responsible

Targeting years old customers years old customers Ladies and gentleman Ladies and gentleman

Marketing mix (4P ’ s) Product Product Price Price Promotion Promotion Place Place

Marketing mix (4P ’ s) Product Product healthy and trendy shoes healthy and trendy shoes suitable and comfortable suitable and comfortable Price Price The products are not expensive The products are not expensive $100 to $350 $100 to $350

Marketing mix (4P’s) Promotion Promotion leaflet leaflet posters posters Website Website discount discount Place Place Mong Kok Mong Kok traffic convenient traffic convenient

Products and Services offered Products: Baby Series Baby Series Child Series Child Series Lady Series Lady Series Adult Series Adult SeriesServices: free basic foot assessment free basic foot assessment professional opinion professional opinion Regular re-check service Regular re-check service

SWOT analysis (Part 1) Strength Gather customer idea directly Gather customer idea directly Have professional skills and rich knowledge Have professional skills and rich knowledge Sell fashion style and healthy shoes Sell fashion style and healthy shoes Economical Price Economical Price Good quality product Good quality product Quality Control Quality Control

SWOT analysis (Part 2) Weakness Lower Maket share than our competitors Lower Maket share than our competitors Lack of experience on management Lack of experience on management

SWOT analysis (Part 3) Opportunities Larger development room than other competitors Larger development room than other competitors Introduce our product to the worker Introduce our product to the worker Can be a sponsor to support famous activities Can be a sponsor to support famous activities

SWOT analysis (Part 4) Threats Some competitors like Dr. Kong Some competitors like Dr. Kong Not enough knowledge of protecting footcare Not enough knowledge of protecting footcare

Quality Assurance For product 7 days warranty 7 days warranty 5S (structure, systematize, sanitize, standardize and self-discipline) 5S (structure, systematize, sanitize, standardize and self-discipline) For service Set sales target Set sales target Training Training Collect customer opinion Collect customer opinion

Organizational Structure Director Nicola Chan Manager Frederick Design Department Designer Manager Alice Sales and Marketing Department Salesman and Promoter Logistic Department Staff Manager Candy Account Department Accountant

P&T Footcare Partnership Meeting Record Date ： 21 Nov 07 Time ： 04:30p.m. Venue ： B401VE Attendee: Chan Kwok Lam, Fong Kuan I, Chan Nga Ting, Record ： SWOT analysis, 4 P and Market plan have been improved yet. The mentor letter has been sending out. But the mentor have not reply for us by due date, so we do not know mentor opinion. My company wants to invite applications for office vacancies employment. We use employment advertisement. In addition, we use leaflet to promote my company product and we set up a website to introduce my company product, background, mission, objectives and address. We will do the financial analysis about breakeven analysis, projected income statements, projected cash-flow statements and projected balance sheet. We have to inquire about the rent of address, the price of fix up a building, the price of transportation, the price of materials. We must deliver progress report 2 on 28 November and on 6 December we must deliver draft report. We must write a lot impression about the next Monday 12:30-1:30 employment law guest lectures. The next meeting: To be confirm Chairman and record sign ： Nicola