The Magic Meal Sampler By Ms. Tsichritzis & Ms. Bourdon
Our Interests Gastronomical adventures Try different restaurants around city Picky taste buds and family
Problem Too many different meals to order Cost too high Taste and smell of food appealing & pleasant appealing & pleasant
At Present Read different food reviews Online, newspapers Ask for referrals (friends, acquaintances) Trial and error Menus posted outside restaurant
The Magic Meal Sampler Easy-to-use machine Samples food on menu Can communicate results
History & Competition Sampling at super market (taste tests) Disadvantages – For one product & not meal Children’s menu – not enough quantity
Naming of Magic Meal Sampler Largely its functionality
Marketing / Advertising Placement outside restaurants Restaurant supply stores Tourist information spots Food courts in shopping malls
Benefit to Consumer Food critics Families that eat out on occasion Singles or couples on a budget Tourists Advantages: saves money, good food does not go to waste, affordable compared to cost of ordering something not liked
Webography The Food Network, (page consulted on October 16, 2013). Ten Foods for Better Health, [Online], [