Workshop 3: The role of the environmental manager in elevating the reality platforms for sustainability and social responsibility Workshop 3: The role of the environmental manager in elevating the reality platforms for sustainability and social responsibility. John Morelli Stephan Schaltegger Szilvia Luda Sofia Marinou Ricardo Scachetti Mara Ciorean Paola Rusconi Elena Battelini Alessandra Mazzai Giovanna De La Puente Alessia Barone Giancarlo Boccacci Pietro Bertazzi Mária Csutorá

Social responsibility ISO26000

Social responsibility core subjects Environment – Prevention of pollution – Sustainable resource use – Climate change mitigation and adaptation – Protection and restoration of the natural environment. Labour practices – Health and safety at work Consumer issues – Fair marketing, information and contractual practices – Protecting consumers’ health and safety – Sustainable consumption – Education and awareness Social and economic development of the community – Community involvement – Responsible technology development – Responsible Investment

Social responsibility goals/outcomes Social Responsibility Goals of the Organization Social Responsibility Core Subjects as SR Outcomes of Organizational Goals and Professional Goals of the Environmental Manager Ensure availability of future resourcesSustainable resource use Meet stakeholder expectations Climate change mitigation and adaptation Protection and restoration of the natural environment Reduce environment-related costs Prevention of pollution Reduce environment-related liabilities Increase regulatory compliance Reduced insurance costsHealth and safety at work Build/maintain reputationFair marketing Maintain customer baseProtecting consumers’ health and safety Maintain market shareEducation and awareness Meet shareholder expectations Responsible Investment Responsible technology development Increasing workforce reliability, retention and ability to recruit. Increase institutional cooperation. Decrease NIMBY Community involvement Take advantage of market preferences/create new mrkt.Sustainable consumption Engagements among companies to increase efficiency and effectivness of SR activities Enhanced SR

Strategies for Expanding the Social Responsibility Goals of the Organization Cause-and-effect strategy as a means of conveying rationale – Primary and secondary outcomes of decisions – Example: Worker health and safety – Reduced insurance cost » Improved morale Increased productivity Fair marketing – Build reputation (underpromise, overdeliver) » Magnified by overpromises of competitors Business case SR ActionAdditional effects WORKER HEALTH & SAFETY Decrease insurance costsImprove workers H&SImprove morale --> productivity Increase loyalty->retention-ability to recruit->decrease of training needs->more efficiency FAIR MARKETING Enhance reputationFair MarketingBuild long term reputation - Enhanced by failure of competitors

Strategies for Expanding the Social Responsibility Goals of the Organization Education and Awareness Raising Strategy Employees top to bottom Consumers Horizontal-then-vertical strategy – Directed efforts to help others – Lifting the “platform” within the organization

Strategies for Expanding the Social Responsibility Goals of the Organization Change Agency Strategy Fear Following Favors in Formation

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