Implementation Update of SCE’s LIEE & CARE Program DRAFT Presentation to the LIOB June 25, 2009 San Diego, CA

2 LIEE Program Budget and Units

3 LIEE Activity Through April 2009 Measures CFLs 27,043 Torchieres 294 Exterior Fixtures 117 Refrigerators 5,168 Evaporative Coolers 2,365 Central Air Conditioners 640 Ducts Sealed 566 Pool Pumps 217 Room Air Conditioners 324 Expenditures $12.4M Homes Treated 12,363 Homes Goal 83,400 Visalia WNA –10,000 customers 6 Home Assessment Workshops –80 New Assessors in new Enrollment and Assessment agencies Referral Partnerships –Community Colleges –Regional Centers –Ability First Implement blasts / Outbound calling May 2009 Snapshot 3,651 Homes Treated 4,620 Homes Pending Completion 3,289 Homes Committed Direct Mail Campaign to 200,000 CARE customers

4 Whole Neighborhood Approach LIEE Table 7 - LIEE Program Whole Neighborhood Approach - Southern California Edison Through April 30, 2009 Neighborhood Targeted (County, ZIP Code, ZIP+7 etc.) Total Residential Customers Total Estimated Eligible Total Treated Target to Treated This Year TOTAL13,8737,5843, TOTAL TOTAL10,9755,9232, TOTAL7,5624,7311, TOTAL5,2342,8831,09672

5 Whole Neighborhood Approach Target: Visalia (93291) - 10,500 Customers. –Partnered with The City of Visalia, Mayor of Visalia, The Director of Housing & Economic Development, Housing Specialists, Local Public Affairs team, Visalia School District Board Chair. –Approx. 1,500 Postcards sent out on May 22, 2009 and will continue for 7 drops each week thereafter. –Coordinated with Proteus to canvass area by ZIP7s. Upcoming Efforts: –City of Tulare –City of Porterville –City of Bellflower –City of Ridgecrest

6 CARE CARE participation has increased by 56,792 households since December 31, st Quarter corporate communications campaign integrates CARE/FERA and EMA into a service area wide customer assistance message April bill insert promoted “Let us show you how we care”, providing income-qualified programs to help reduce electric bills Developed two new pages on SCE.com Website, “High Bill Helper” and “Assistance” to provide customers with easy-to-find information Increased advertising in local community/ethnic newspapers, radio, and community centers Partnered with TV station Univision and community programming with SCE “phone bank” allowing viewers to call SCE to discuss ways families can benefit from our assistance programs Participated in more than 100 community events to promote CARE and other economic assistance programs and services CARE Penetration Participants Estimated Eligible Participants Year-to-Date Penetration Rate 1,161,3481,385,81584%

7 We CARE Day – Long Beach Estimated Attendance: 1300 Elected officials speakers: Bob Foster, Mayor of Long Beach and Michael Peevey, President CPUC SCE Leadership speakers: Lynda Ziegler (CSBU Senior VP), Erwin Furukawa (VP CP&S), Gene Rodrigues (Director of EE) Over 500 CARE applications disseminated. Most current data available indicates that 21 SCE customers enrolled on CARE at the event and 51 were recertified Event attendee testimonials gathered from SCE volunteers at the Fair indicated a sentiment of appreciation and gratefulness towards SCE and the CPUC for coordinating the event and the economic assistance provided Broadcast, radio, print and online media coverage from a variety of main stream and ethnic media outlets SCE also participated in the Bakersfield and Los Angeles We CARE Days.