Venezzia Brothers Brand Frozen Pizza. The Venezzia Brothers brand of frozen pizza.

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Presentation transcript:

Venezzia Brothers Brand Frozen Pizza

The Venezzia Brothers brand of frozen pizza

Venezzia Brothers Brand Frozen Pizza Benefits –Provide a quality branded line of thin crust pizza priced at retail below comparable regional and national brands –Provide superior margins to distributors while meeting retailer mark up requirements –Leverage the pizza line with the entire line of products

Quality Delivers Success In Chicago (per Nielsen data) –Gino’s East brand deep dish pizza is the number one retail brand of frozen deep dish pizza in the deep dish capital of the world –Gino’s East is the Second best selling premium price frozen pizza brand (behind only Digiorno) –Gino’s East is the most profitable frozen pizza brand in Chicago for retailers

Venezzia Brothers Retail Brand Profit Analysis Item Case Count Unit Cost Case Cost Dist Selling Unit Dist Selling Case Percentage Sugg Retail Markup % 7" Boxed24 $1.65 $39.60 $ 2.06 $ % $ % 11“ Boxed12 $2.94 $35.28 $ 3.67 $ % $ % 20 % Distributor Markup

Pizza *Foodservice option (uncartoned) $.10 per unit discount. Available June 2009