Chapter Fourteen Design and Production
Prentice Hall, © The Facets Model of Effects is a useful way to view visual communication. a) True b) False
Prentice Hall, © The Facets Model of Effects is a useful way to view visual communication. a) True b) False
Prentice Hall, © In general, print designers have found that a picture in a print ad: a) Captures more than twice as many readers as a headline does b) Becomes more interesting as it gets smaller c) Enhances interest-building impact d) Both a and c
Prentice Hall, © In general, print designers have found that a picture in a print ad: a) Captures more than twice as many readers as a headline does b) Becomes more interesting as it gets smaller c) Enhances interest-building impact d) Both a and c
Prentice Hall, © Is the visual’s primary function in an advertisement to connect the reader with the copy? a) Yes b) No
Prentice Hall, © Is the visual’s primary function in an advertisement to connect the reader with the copy? a) Yes b) No
Prentice Hall, © What is most true of visual storytelling? a) The visual sets up a narrative for the reader b) It is more important for print than broadcast c) It is less important for abstract concepts d) Use it sparingly; some readers prefer text
Prentice Hall, © What is most true of visual storytelling? a) The visual sets up a narrative for the reader b) It is more important for print than broadcast c) It is less important for abstract concepts d) Use it sparingly; some readers prefer text
Prentice Hall, © The person who is responsible for creating visual impact is called the: a) Media director b) Account planner c) Copywriter d) Art director
Prentice Hall, © The person who is responsible for creating visual impact is called the: a) Media director b) Account planner c) Copywriter d) Art director
Prentice Hall, © Is design generally improved by increasing the number of elements in the layout? a) Yes b) No
Prentice Hall, © Is design generally improved by increasing the number of elements in the layout? a) Yes b) No
Prentice Hall, © Magazines have led the way in graphic print production because their paper is better than newsprint. a) True b) False
Prentice Hall, © Magazines have led the way in graphic print production because their paper is better than newsprint. a) True b) False
Prentice Hall, © Art directors who do not choose to arrange for filming video graphics can choose: a) Film-to-tape transfer b) Dubbing c) Stock footage d) Click art
Prentice Hall, © Art directors who do not choose to arrange for filming video graphics can choose: a) Film-to-tape transfer b) Dubbing c) Stock footage d) Click art
Prentice Hall, © Visual storytelling in TV requires careful design of images and sequences. a) True b) False
Prentice Hall, © Visual storytelling in TV requires careful design of images and sequences. a) True b) False
Prentice Hall, © Is the Pillsbury Doughboy a good example of the “morphing” technique? a) Yes b) No
Prentice Hall, © Is the Pillsbury Doughboy a good example of the “morphing” technique? a) Yes b) No
Prentice Hall, © Post-production for film and video is when the commercial is: a) Conceptualized by the art director b) Planned and produced by the video crew c) Edited and assembled into a sequence that follows a storyboard d) Introduced as part of the media campaign
Prentice Hall, © Post-production for film and video is when the commercial is: a) Conceptualized by the art director b) Planned and produced by the video crew c) Edited and assembled into a sequence that follows a storyboard d) Introduced as part of the media campaign
Prentice Hall, © The result of the editor’s initial work in post-production is called: a) Dubbing b) Release prints c) Rushes d) A rough cut
Prentice Hall, © The result of the editor’s initial work in post-production is called: a) Dubbing b) Release prints c) Rushes d) A rough cut
Prentice Hall, © The primary goal of Web designers is to: a) Ensure their sites have clear navigation b) Ensure their sites have the most banners c) Manage the image of the host page d) Prevent too much customization and interaction from customers
Prentice Hall, © The primary goal of Web designers is to: a) Ensure their sites have clear navigation b) Ensure their sites have the most banners c) Manage the image of the host page d) Prevent too much customization and interaction from customers
Prentice Hall, © Although Web banner ads are small, they are relatively easy to design. a) True b) False
Prentice Hall, © Although Web banner ads are small, they are relatively easy to design. a) True b) False
Prentice Hall, © In general, should Web pages follow the same design rules as posters? a) Yes b) No
Prentice Hall, © In general, should Web pages follow the same design rules as posters? a) Yes b) No
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