Jane Helleur – Facilitator JANE HELLEUR & ASSOCIATES INC.

When will winter end? 1. March 2. April 3. May 4. Regatta Day

What do you look forward to most when coming to St. John’s? 1. Hockey game 2. Shopping 3. Great weather 4. Leaving

How happy are you with the outcomes of your current Municipal Economic Planning efforts? 1. Very Happy 2. Somewhat Happy 3. Very Unhappy

Churence Rogers – MNL President Mayor, Centreville – Wareham - Trinity

Panel Presentation: Imperatives for Change Panelists: Paul Mills - Vice-President, ACOA NL since 1997 and is dedicated to creating opportunities for economic growth in Atlantic Canada Brent Meade – Deputy Minister, Dept. IBRD with extensive experience in business, regional development, tourism and cultural industries. Al Hawkins – Mayor of Grand Falls-Windsor, MNL Central Director and Chair of the Sustainable Development Committee.

How concerned are you about the imperatives for changes and the impact this will have on your current economic efforts? 1. Very Concerned 2. Somewhat Concerned 3. Somewhat Unconcerned 4. Very Unconcerned

Small Group Discussion 1. What pressures are you experiencing with respect to municipal economic planning and the growing imperative for regional planning approaches? 2. What are some of the barriers and enablers (to regional approaches for municipal economic planning)?

Keynote: Dr. Katherine Loflin Placemaking – Soul of the Community and Beyond In a multi-year, multi-city study led by Dr. Loflin called "The Soul of the Community," nearly 43,000 people in 26 communities across the United States indicated the three main factors that describe why they have become attached to, and stay in, a community. The three factors are aesthetic beauty, the opportunities for socializing that the place provides, and its openness. This attachment improves a community's economic prospects-people who are more attached to a place tend to work harder, spend more locally, and are more entrepreneurial, and places worth attaching to are able to attract and retain a more talented workforce, which in turn attracts more business.

Small Group Discussion 1. How can placemaking play into urban municipal economic planning here in the province? 2. How can both our larger and smaller urban municipalities become exemplary placemakers?

Dr. David Freshwater Trends and Innovation in Economic Development Professor at the University of Kentucky with appointments in the Department of Agricultural Economics and in the Martin School of Public Administration and Public Policy. He is also an adjunct professor in the Department of Geography at Memorial University in Newfoundland, Canada. In 2009, he was Head of the Rural Development Programme at the OECD in Paris, France. He holds a BA in Economics from Brock University, an MA in Economics from McMaster University and a PhD in Agricultural Economics from Michigan State University.

Small Group Discussion 1. What global trends are (or will) affect your municipalities and what impact(s) is this expected to have? 2. What trends/innovations could work/be adapted from Dr. Freshwater’s presentation to support urban municipal governments? 3. What implications would this have?

How confident are you that you will alter your approach to regional economic development? 1. Very confident 2. Somewhat confident 3. Somewhat not confident 4. Not confident at all

Jane Helleur – Facilitator JANE HELLEUR & ASSOCIATES INC. WELCOME TO DAY 2

How confident are you that your municipality can embrace positive regional approaches for economic planning and development? 1. Very Positive 2. Somewhat Positive 3. Not Very Positive

Mayor Brad Woodside, FCM 2 nd VP Regional Leadership and Strategy – A Case Study Born in Fredericton in 1948, Mayor Woodside was first elected to City Council in After two terms as councillor, he was elected mayor in 1986, serving five straight terms before resigning in He was returned as mayor in 2004, and on May 12, 2008, was re-elected for a record seventh term to become the longest-serving mayor of Fredericton. Mayor Woodside has an honourary doctor of laws degree from St. Thomas University.

Small Group Discussion 1. What would effective regional leadership look like (the necessary ingredients)? 2. What would successful collaboration look like? (Possible probe: How could we do great work on great initiatives?) 3. What capacity issues exist and how could we address these?

Dr. Robert Greenwood Executive Director, Office of Public Engagement and the Leslie Harris Centre of Regional Policy and Development at Memorial University. Developing a Charter for Urban Municipal Economic Development Rob holds a Ph.D. in Industrial and Business Studies from the University of Warwick, England, which he attended as a Commonwealth Scholar and an Institute of Social and Economic Research Doctoral Fellow. He has taught, consulted, published and presented extensively on community economic and regional development, strategic economic planning, sectoral and cluster development, and knowledge mobilization.

Are your municipal neighbours partnering with you now? 1. Regional Planning 2. Municipal Services 3. Economic Development 4. None of the above

How confident are you that your neighbours willing to work with you on regional economic planning? 1. Very confident 2. Somewhat confident 3. Not confident

Can you do anything to encourage collaboration with your neighbours? 1. Yes 2. No 3. Not Sure

Rank these barriers to greater regional collaboration in economic development. 1. Don’t know where to start 2. Don’t know how to start 3. Community rivalries 4. Fear of amalgamation 5. Personal rivalries 6. Other

Rank other key stakeholders. 1. Industry Assoc./Chamber of Commerce 2. Business 3. MUN/CONA 4. Provincial Gov 5. Federal Gov 6. NGOs 7. Citizens

Rank, in order of importance how the MNL Urban Caucus can play a leadership role. 1. Developing relations 2. Sharing lessons 3. Research on best practices 4. Working with Governments

Small Group Discussion 1. What would be the value/benefit of a charter for your municipality? Your region? 2. What would be the next step in creating the conditions for greater cooperation and dialogue?

Will you take concrete steps within your municipality to encourage greater cooperation and dialogue about regional economic planning and development. 1. YES 2. NO

Al Hawkins – MNL Central Director Mayor of Grand Falls – Windsor