Multilingual web sites – Yousef Elbes | 31 October | 15 Multilingual web sites Considerations and strategies for developing

Multilingual web sites – Yousef Elbes | 31 October | Definition 2. Considerations 3. Strategies 4.Conclusion Content

Multilingual web sites – Yousef Elbes | 31 October | Definition A multilingual web site is a site where most of the content is available in several languages.

Multilingual web sites – Yousef Elbes | 31 October | Considerations A. Compatibility B. Languages services C. Global gateway

Multilingual web sites – Yousef Elbes | 31 October | 15 Technical Tools that can handle different languages (Operating Systems, Databases, Content Management Systems, etc.) Socio-cultural Suitable design (graphics and colours are interpreted differently by the various cultures) Suitable content (sensitiveness: religious, ethnic, racial, political, etc.) 2. Considerations A. Compatibility

Multilingual web sites – Yousef Elbes | 31 October | 15 B. Language services Translation  In-house translation  Outsourcing  Machine Translation Managing translations  Workflows  Processes  Tracking  Archiving 2. Considerations

Multilingual web sites – Yousef Elbes | 31 October | 15 Web editing  One editor per language, or  Combination of languages (Chinese+Spanish, Arabic+French, etc.) Quality assurance  Consistency (style guides and glossaries) One word, one meaning, one part of speech B. Languages services 2. Considerations

Multilingual web sites – Yousef Elbes | 31 October | 15 C. Global gateway (Global template) 2. Considerations A combination of design elements and information architecture technologies to ensure that: Readers find their languages versions as quickly and effortlessly as possible

Multilingual web sites – Yousef Elbes | 31 October | 15 C. Global gateway (Global template) 2. Considerations Control over the site is centralized Consistent image and message are conveyed to the world

Multilingual web sites – Yousef Elbes | 31 October | Strategies Before building the site During After (Success)

Multilingual web sites – Yousef Elbes | 31 October | 15 Before Define target audience Tackle technological challenges related to languages Develop content in English that is suitable for most of your languages Define metrics to measure your performance (traffic, pages, etc.) 3. Strategies (Success)

Multilingual web sites – Yousef Elbes | 31 October | 15 During Develop a network of allies and partners within the organization to support your activity 3. Strategies (Success)

Multilingual web sites – Yousef Elbes | 31 October | 15 After Collaborate with similar online multilingual communities (benchmarking and learning) Define web site marketing and promotion tools Build long-term trust Get feedback (the life force) Keep an eye on emerging technologies 3. Strategies (Success)

Multilingual web sites – Yousef Elbes | 31 October | Conclusion 2953 m 2. A multilingual web site can be: Waste of resources Big achievement 1. Only YOU know the value of your content and whether it should be multilingual

Multilingual web sites – Yousef Elbes | 31 October | 15 GRACIASMERCIБЛАГОДАРЮВАСTHANKYOU 谢谢 شكراً