Getting Practical Value from Web Analytics throughout the Organisation WACAMP21 st March 2012

L3 Analytics  G’day, I’m Peter... 21st March, 2

You will say I am not doing a good jobI am not good with numbersMy job is about creativity, not numbersI don’t have time for thisWill someone tell me what KPI & ROI stand for...Statistics are not going to help me do my jobThe last thing I need is more reportsI know our customers & the market better than you Barriers to the Use of Web Analytics 21st March, 2012Page 3 You’re new & excited, you will change the world What is stopping

Purpose of Web Analytics  To provide intelligence that informs business decisions leading to an improvement in performance for online organisations 21st March, 2012Page

MUST have Quality of Data Garbage In Garbage Out Get the Foundation of your Web Analytics in place 21st March, 2012Page

Build Internal Relationships 21st March, 2012Page 6 Connect with all other

Help people to like Web Analytics It needs to be less scary/overwhelming for non-analysts 21st March, 2012Page

Integrate Web Analytics everywhere So it becomes part of all standard operating procedures Web analytics needs processes and templates to survive 21st March, 2012Page

Prove Web Analytics works Let the results sell themselves 21st March, 2012Page

Remind me what I need to do?  Get the foundation accurate and complete ASAP  Make friends with people in all departments  So they tell you what they are doing  So they come to you with their business intelligence needs  Support people in getting used to web analytics  Provide training sessions and Q&A workshops  Give them dashboards with a reduced data set  Develop templates & processes for web analytics  Create case studies to prove Web Analytics can and does deliver against its promises 21st March, 2012Page

THANK YOU Page 11 I can be found st March, 2012