OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May 4, 2015
What decisions can or should be based on Website redesigns / restructuring
What decisions can or should be based on Website redesigns / restructuring Whether content should be added or removed or reorganized
What decisions can or should be based on Website redesigns / restructuring Whether content should be added or removed Campaign planning and assessment
What can be done to enable people to use the data that gets
How can having a single Analytics account enable decisions based on Allows everyone to have access to the same data & information
How can having a single Analytics account enable decisions based on Allows everyone to have access to the same data & information We can see how visitors flow through the site as a whole
@avalulubelle
What is available within GA to track data that can enable Goals
What is available within GA to track data that can enable Goals Conversions
What is available within GA to track data that can enable Goals Conversions Event tracking
What is available within GA to track data that can enable Goals Conversions Event tracking Google’s URL Builder Tool
In-Person
Training
Online analytics.info.yorku.ca
Survey: “What would encourage you to check Analytics more
What else can you do to help make GA a part of people’s Reminders & updates
What else can you do to help make GA a part of people’s Reminders & updates Word of mouth
What about the
Google Analytics doesn’t show that someONE is wrong, it shows that someTHING is broken!
In summary: What do we need in order to enable people to make decisions based on
OUCC 2015 Inspir Innovationing Questions & Answers