Visual Rhetoric Women’s Rights Movement By: Haley Fisher

Background Information Artist : J. Howard Miller Produced by Westinghouse Production Co-ordinating Committee On display at National Archives: Still Picture Records Section

Thought Provoking… What do you see when you first look at the advertisement? Why did the artist chose to include the words “We Can Do It” in the advertisement? At first glance you see a women dressed in ‘mechanic’ working attire- button up, long sleeve shirt with the sleeves rolled up and a bandanna around her head- saying “We Can Do It!” showing off her muscles. By incorporating the “We Can Do It!” into the advertisement the artist pushes the idea that women have the capabilities to do a man’s job a little further.

Audience Who is the Audience? The audience for this advertisement can be interpreted in many ways. I believe that the advertisement is targeted towards a changing society that has come to believe that women aren’t inferior to men. It’s targeted to show women their true capability and show others that us women can hold our own in the workplace

Aesthetics Does the font size and style impact the advertisement? Do you think that the advertisement would have less of an impact if the font was different? Yes, the larger font and bold style help the words pop off the advertisement and catch your eye. Without the words in the advertisement, I believe, that it wouldn’t have such a forward message. You wouldn’t understand the full intent and drift away from what the artist is trying to portray.

Balance and Proportion Is this advertisement well balanced? Do you think the proportion of words to portrait hurt or help to get the message across? Yes, the advertisement is well balanced between the woman and the words. I believe that the words HELP send the message. As we said before without them the message is more implied and harder to obtain, but the big bold white letters really emphasize the true meaning the artist was trying to reach.

Ethos Is this advertisement ethical? Yes the advertisement is ethical for it is showcased at the National Archives in Washington, D.C.

Logos Does this advertisement appeal to your logic?

Pathos How does this advertisement appeal to your emotions? I think the emotional appeal you feel comes from what gender you are, meaning a women would take it differently than a man. Therefore, when I look at this advertisement I feel empowerment knowing that I am just as capable as any man and responsibility to prove women not inferior to man. However, men might be obtaining a different emotion.

Bibliography Can-Do-It-Rosie-The-Riveter-Poster-Art- Print.jpghttp://images.clipartof.com/small/6506-We- Can-Do-It-Rosie-The-Riveter-Poster-Art- Print.jpg