Social Media & 4-H Saskatchewan

●MOU stated a need for a social media tool for Leaders to network, exchange ideas, as well as provide support to one another ●Front End Analysis focused on the needs and wants of the client, 4-H Saskatchewan, as well our end users, the Leaders ○ interference factors ○ tech accessibility (bandwidth/devices) ○ varying Leader knowledge around social media ○ management of over 900 Leaders in the province (site owner tools) ○ success factors ○ Leader motivation and interest (volunteer) Starting Point

Objectives ●Create a space within 4-H Saskatchewan’s current website where 4-H Leaders can not only gather information from the provincial body but can also connect with other Leaders through a variety of social media in a secure environment. ●Construct 4-H themed videos to help Leaders navigate currently available social media. ●Develop a marketing plan to encourage and support Leaders to use the new website and tools.

Design Dilemmas and Solutions ●Current web-site being re-built/managed by Beagle Productions ○ built a sample site through Weebly to mirror current web-site design ideas ●Leaders varying knowledge of current available social media (Facebook, Pinterest, Twitter, YouTube) ○ created 4-H themed easy to access and understand “how to” videos that are great for users of all levels ●4-H needed a social media site that was secure for Leaders to share and collaborate ○ SocialGo- 4-H For You ○ secure login ○ familiar and ad free interface

WeeblyWeebly: A Design Template

Social Media Help Videos YouTube Pinterest Twitter Facebook for Beginners Facebook Your NEW 4-H Leader only Site: 4-H For You The above videos were created using SMART Notebook Software and Adobe Premiere.

Social Go 4-H For You Saskatchewan

A place for 4-H Leaders to collaborate, share, and learn.

Marketing Plan Creating accessibility and interest around new (4-H For You Saskatchewan) and current social media for 4-H Leaders. Magnets by Mail

Scavenger Hunt

Bits and Pieces Ad Staff Challenge

What’s next for 4-H SK? ➔ Transfer of ownership and payment information for the 4-H For You Saskatchewan site. ➔ Get Leaders excited about and using the site! ● Magnet by Mail give away ● Bits and Pieces Newsletter ● Staff Challenge ● Scavenger Hunt ➔ Share and integrate videos as well as Weebly design ideas with Beagle Productions website rebuild.