Goals of managerial accounting Provide information for: Planning Controlling Making decisions
Planning Setting objectives Corporations Maximize stock price vs. maximize profits Increase quality Increase customer satisfaction Increase repeat customers
Planning Setting objectives Google Focus on best customer experience possible Do one thing really well Speed Make money responsibly Have fun
Controlling Comparing actual to expected performance Budgets Causes of variances Volume Price Requires gathering data
Decision Making Selecting alternatives McDonalds Alternatives to increase same store sales
Comparison of financial and managerial accounting Financial accounting Managerial accounting Users Time orientation Summarization Format/Rules
Value Chain Activities which create value to customer Activity based accounting Quality of product: compete on quality Price: compete on price Delivery time Eliminate activities which don’t add value Coffee at hotel
Value Chain Customers Banks Profitable Not profitable
Ethics Ethical versus legal What is ethical? Benefits of ethical behavior