Customer experience begins with Membership Rewards section

Apply for Card Tab starts the acquisition journey

Card Awareness and features display Best for first time Credit Card users Card Awareness and features display Best for first time Credit Card users Guided Card Selection Short-listing of appropriate cards basis customer profile Guided Card Selection Short-listing of appropriate cards basis customer profile Displays All Cards Allows customer to select the card and compare the features Displays All Cards Allows customer to select the card and compare the features Sign up for future offers which shall be communicated through e mail or phone communication Referral program for customers where benefits will be offered to customers for customer referral This provides a virtual shopping experience to the customer on benefits accrued per transaction Special offers for customers which can be availed through the tab

Card Features can be studied by card selection out of all cards scroll Learn More about cards

Customer can select cards by stating his/her profile, search through features or avail special offers

Customer Quiz

Featured Cards

Comparison Matrix

Customer details

Card Selection by Features

Features Flow Chart

Feature Selection and second level flow chart

Feature based card Selection

Card Selection through the list of cards

Listing of cards by benefits

List of Cards

Card Features

Customer details

Add the cards for comparison

Comparison Matrix

Customer details

Sign up for Offers

Customer details

Card Swipe experience

Benefits of shopping through the card