Bauman Moscow State Technical University Marketing of Internet- services on the example of Amazon.com Chibisova V.G. EBM4-61 Supervisor Lapina L.E. Moscow 2014
1. History 2. Marketing 3. Economics 4. Factors of success Contents
Founded in 1994 The world’s largest online retailer Selling 34 categories of goods Facts about Amazon.com
Founder Jeff Bezos Former vice-president of financial company
Most promising products Annual Web commerce growth at2300%
Books because: large world-wide demand for literature low price for books huge number of titles
Seattle, Washington
Marketing campaign
Comments and rates +=
Public opinion and advertising + =
the biggest river
Logo from A to Z
20-40%
NO FAST MONEY
dot-com bubble
Conclusion Keys of success Client orientation Diversification Long-range planning; Marketing; Economy.
Thank you for your attention!