New Product Proposal Director of Internet Services QST Enterprises.

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Presentation transcript:

New Product Proposal Director of Internet Services QST Enterprises

Product Definition 2  Internet Media provider  Music and videos  Articles and trade papers  Historical papers archive  Publishing service  Papers  Articles  Books  Games and more…

Competition 3  The big picture  Bookstores  E-sites  Media services  Performance ratings  Position  Stability E B M Performance Price E B M

Product Adoptions 4 Early Adopters Mass Adopters Late Adopters Time Number of customers

Packaging & Fulfillment 5  Product Positioning  Pricing  Look  Fulfillment issues  COGs  Cost of goods vs. materials COG Pricing

Distribution 6  Distribution plan and strategy  Distribution channels  National  International  Distribution operations  eMedia unit responsibilities  Schedules

Pricing Plans 7 BasicStandardPremium Pay each occurrence Maximum 12 downloads per month Unlimited downloads per month Price range: $1.99 to $7.99 $11.95$19.95

Promotion & Marketing 8  Launch plan  Product announcement  Marketing  2 year plan  Promotions  Internet/Direct mail  Stores

Sales Outlook 9

THANK YOU! 10 Media ComOur PartnersThe R&D unit