Describe the use of technology in the marketing-information management function.

 Technology impact on MIM.  Easier for info to be ▪ collected ▪ stored ▪ analyzed ▪ tracked ▪ monitored

 Tracking = COOKIES  Store pieces of information on hard drive  Observes customer web activities  Tracks website visitors  Determine if repeat or new visitor  How can marketers use cookies?

 Customer-to-business communications  reminders  popup notices  online focus groups  blogs  Internet Services for conducting research  search engines  online surveys  database access

 Virtual Reality and simulations.  Marketers use games and online simulations to engage the customer and glean preference information

 Global Positioning Systems (GPS) and Internet Service Providers  Locate customers who are buying via mobile devices  Locate customers based on internet usage