BAYEDE! Company Profile BAYEDE! Brand Essence: A Royal Enterprise

OUR VISION To be the No. 1 Internationally Recognized African brand in 8 years! To promote job creation and assist with enterprise development.

BAYEDE! MARKETING, Pty Lid BAYEDE! is the initiative of HM King Goodwill Zwelithini, the King of the Zulu Nation. BAYEDE! focuses on job creation, and entrepreneurs development

OUR TOOLS A Royal Signature brand Identifying small enterprises who manufacture products Assisting in development of products Branding and marketing of products Assisting individuals to develop a roadmap to know where they want to end and how to reach their goals Develop Entrepreneurs

BRAND VALUES Integrity Accountability Quality Consistency Adaptability Social Responsibility Outcomes Driven

INTRODUCTION OUR MISSION To create a premier African luxury goods brand whilst creating jobs BAYEDE! Marketing was given the exclusive right to use the official Royal Coat of Arms and place the signature of HM King Goodwill Zwelithini on all BAYEDE! products.

WHO WE ARE BAYEDE! Is a National and International registered trademark: wine, food, clothing, diamonds and leather goods and arts and crafts. The BAYEDE! salute with its 200 year history. The BAYEDE! brand embodies Royalty, Culture, History and Quality and include job creation.

BAYEDE! MARKETING PTY LTD A Registered Level 4 BBBEE company 46% Black owned company Partly women owned thus 57% previously disadvantaged owned. Our job creation focus is on women and rural communities 109 entities are involved in BAYEDE!

THE BAYEDE! TEAM Antoinette Vermooten ( CEO) Ben Vermooten (CA/ SA) Jerome Ngwenya ( BA LLB) Hansjurg & Franziska Saager ( Philanthropist and Investors ) Dawie Theron ( CA /SA) Pieter Wentzel (F i n an c e ) ( B Com) Anita Reyneke (Gauteng Marketing Manager B Prok) Al t us Le Roux ( B a y e de ! Wine Maker ) Jimmy Ferendinos ( Home Textiles) Rob and Anette Sim ( Apparel) (CA/SA) Bonny van der Merwe ( Office Manager) Nicola Smit ( Beading Development Manager) B Prok

UNIQUE SELLING POINTS Royal and ‘By Appointment’ to Signature brand Proudly South African products and developed for South Africa Packaging of products are unique and tells a story, through value adding create jobs Feel Good do Good, emotional feeling of products Consistency and Quality Flexibility of the brand

BAYEDE! PRODUCTS LISTED Wine Clothing Home Textiles Pottery Tea Olive Oil Diamond, Gold and Fashion Jewellery

Joint Venture Agreements Job Creation - Adding value through beadwork: 300 women benefitting BAYEDE! WINES

BAYEDE! ROYAL SIGNATURE CLOTHING Ignite Manufacturing Create a niche market Joint Venture Partnerships Value added

BAYEDE! HOME TEXTILES Ignite Manufacturing Joint Venture Partnerships Niche Designs

BAYEDE! HAND PAINTED POTTERY Hand Painted Pottery Export Market Unique Handcrafted designs

BAYEDE! TABLE LINEN Unique Designs Joint Venture partner and value added

BAYEDE! ROOIBOS TEA Joint Venture Partnerships Value Added Unique SA product Organically Grown

BAYEDE! DIAMOND, GOLD AND FASHION JEWELLERY

BAYEDE! JOB CREATION/BEADING GROUPS: WINE

BAYEDE! ENTREPRENEURS DEVELOPMENT Practical and hands on-approach Roadmap that is outcomes based Joint Venture Partners

Thank you for your support Head office 5A Station Street Paarl BAYEDE! 7 icon Facebook BAYEDE! a level 4 Broad-Based Black Economic Empowerment company Partly Women owned