PUTRA SCIENCE PARK (PSP)

1. IPR Evaluation & Protection INTELLECTUAL PROPERTY PROTECTION Patents Copyrights Trademarks Industrial Designs New Plant Varieties Value Creation

Meeting every 2 weeks 2-3

2. RDCE Promotion & Marketing Value Creation – Packaging & Creating Market Value Promotional Materials (Flyers, Brocures, Exhibit Prototypes) ICT & Media (Various online advertisement, marketing & bidding platforms, press conferences)

2. RDCE Promotion & Marketing Exhibitions & Roadshows Awards & Recognitions IP Broker Market Intelligence & Strategic Planning

Simple Explicit Animation (Sea) For Teaching Organic Reaction Mechanism Market study of targeted customers

3. Facilitate in successful technology / knowhow transfer Commercial Negotiations / Due diligence: Determination of best mode of technology transfer Licensing fee / Outright sale value Company profile check Make everyone happy, ensure successful technology transfer AND protect researchers rights

SCOPE FOR PARTNERSHIP

Commercialisation/Negotiation/ Match Making Process Researcher present to PSP Client present to PSP PSP facilitate researcher’s presentation to potential client Receive client offer – meeting with researcher Several rounds of meeting with client & researcher until deal is final Final approval Final approval 1) Legal & Strategic Business Trust Committee 2) UPM Management

Modes: Technology transfer Licensing Technical R&D support Consultancy Patent/ Tech. Royalty 2-10% Equity in spin-off company Sell

Patent owner licenses rights in that patent to another party - to commercialize it for a profit Licensing

Technology transfer Invention licensing Cross-licensing Licensing-in Licensing-out Exclusive license Non-exclusive license License optionLicensing

Technology transfer is built on excellent research  Build strong team  Focused research  Headed by core competent scientists  Hiring “champions” in targeted fields Funds for R&D & up scaling - a Critical Base for Technology Transfer & Commercialization

Distribution of income generated from commercialisation* University 25% Researcher/ Inventor 75% Distribution of Income

Patent Tech Transfer Further product development Product Market Opportunities Feasibility study Product development New benefit Safe Commercial Production Market Development Collaboration with industry CRDF 1 CRDF 2-4 Techno fund Garage fund Product Sales Opportunities for Funds BioTech Corp

4. Innovative Human Capital Development CAPACITY BUILDING Capacity Building (C, D & E) SRI (Innovation Champions) Trainings, IP Clinics, Company start-up courses, Entrepreneurial & Business Term Workshops etc. Innovation curriculum Incubation programmes

5. R,D, C & E SHOWCASE EDU-PARK

EDUpark UPM With: Eco BIZ Student Entrepreneurial Programme Industrial Training Exposure/practi cal for Foreign language students With: Eco BIZ Student Entrepreneurial Programme Industrial Training Exposure/practi cal for Foreign language students TNCHEPA & TNCJIM Ministry of Tourism - EduEduPARK UPM one of the main attractions of Visit Malaysia Year nd Phase – Muzium Warisan Melayu, Herbarium, Vet. Hosp. and many more. 1 st Phase SISFEC, F.PHutan Taman Konservatori Pertanian, IBS Galeri Serdang, FRSB Ladang Rusa, Pastura TPU Putra Dairy, TPU Pusat Ekuin, TPU Muzium Anatomi Manusia, FPSK Muzium Anatomi Haiwan, FPV La` apperenti PutraMart (Pusat Jualan), TPU

6. Coordinate accreditation, services & promotion of centralized equipments & facilities Central R&D Facilities Business Incubators

INNOVATION PROMOTION & MARKETING DIVISION Mohd. Fakri Zaky Jaafar

Commercial Consultancy Services Innovative Human Capital Development Coordinate accreditation, services & promotion of centralized equipments & facilities Administrative Division Manage UPM’s IP protection and maintenance Increase IP protection awareness Manage and monitor licensing documentation IP Protection & Licensing Division Promote and market UPM’s research and innovation Manage IP Pre-Commercialization (C & D) Promote UPM’s laboratory facilities and equipment Market Intelligence and Strategic Planning Innovation Promotion & Marketing Division Manage and coordinate Edu-Park programs Promote and manage UPM R,D,C & E road to visitors Edu-Park Division

EDU- PARK INTELLECT UAL PROPERTY PROTECTI ON CAPACITY BUILDING Incubation Programme Central R&D Facilities PSP ASSISTS in… Commercial Negotiation Edu-tourism

IPR Filing Bilangan Harta Intelek

IPR Registered (Granted)

Commercialization Products commercialized = 56 Gross Sales > RM 33.2 millions Income (royalty, licenses fee, outright) = RM2,759, Recent Successful Deals > RM 4 million

Jenis Hasil Pendapatan (RM) Jumlah Keseluruhan (RM) Royalti (RM) 21, , , , Yuran Perlesenan (RM) 275, , , ,171, Jualan Terus (RM) 85, , Jumlah Pendapatan Tahunan (RM) 381, , , ,994, Income generated from commercialization ( )

JPHI: Jawatankuasa Penilaian Harta Intelek VCF: Value Creation Forum PBS: Putra Business School JPHI: Jawatankuasa Penilaian Harta Intelek VCF: Value Creation Forum PBS: Putra Business School No Identify Champion & entrepreneur team A1) JPHI A2) VCF 1: Commercialisability Research Programs to identify needs (start with end in mind) Research Programs to identify needs (start with end in mind) Invention Lecturer Capable of IP Protection Yes Licensable?

B1) Pre Comm Fund 1 Yes No Yes No Licensable? Apply for IP Get IP Stop. Offer to public B2) Promotion & Marketing by PSP (1 year) -Website, webinar, exhibition B2) Promotion & Marketing by PSP (1 year) -Website, webinar, exhibition Licensable? Offer to lecturer to patent on their own Patent file with UPM permission Offer to public KIV Get interested party?

C2) External & Internal Funding (Pre Comm Fund) 2 Yes No C1) VCF 2: Strategic Business trust Committee UPM Start-up co. (UPM Inno can invest ) UPM Start-up co. (UPM Inno can invest ) Get interested party? License to company Offer to public KIV Outside company Incubation Program by PBS and others Option? Outright Sale Option

RDCE IP Prototype / Packaging Pilot Plan Promotion Commerci alization Community VALUE CREATION ! VALUE CREATION PRGS TechnoFUND SeedFUND Match-making

COMMERCIALIZED TECHNOLOGIES IN UPM Vita-Grow ® RM 18.3 m ZAPPA ® GS: RM8.2 m Fowl Pox Vaccine GS: RM 2.6 m NDV : V4-UPM GS: RM 1 m MyVAC UPM93 GS: RM 800,000

COMMERCIALIZED TECHNOLOGIES IN UPM MRT Latexometer ™ GS: RM 30,000 Trichogreen™ GS: RM 62,000 StellarLac ™ GS: RM200,000 KUSTEM Vax™ Royalty - 3 % Palm Leaf Extract UP: RM

COMMERCIALIZED TECHNOLOGIES IN UPM Fast Target™ GS: RM 400,000 Co: Genensis Biotechnology S.B. Fiber Duplexer Module (FDM) OS: RM 150,000 Co: Significant Technologies S.B. Stone Mastic OS: RM 120,000 Co: PRSS, Petronas Bacteriocin UL4 GS: RM 32,300 Co: SRAS Berhad Natural Colorant Co: Jitu Bio-Tech Industries (M) S.B.

Cancer Detection Drawbacks: Collimator 100kg Not highly sensitive Detection of 1cm size cells

Incubators

Incubator

Laboratory

2003 – Stanford filed > 300 patents spun off from the University Incubator culture Google Sun Microsystems Silicon Graphics Netscape Cisco Systems Yahoo

Incubators & Research Parks Important for univ. to build an entrepreneurial presence Research parks quite successful, each employing several thousand high-tech workers Generating new technologies

CHALLENGES

Finding the right collaboration/ business partner is an important process Wrong partner can make life miserable Importance of a right partner

Private sector’s perception Private sector skeptical of local technologies

Work smart to win them Convince the industry World class expertise & technologies Win - Win situation = smart partnership

Going global Work with global partners Local market small & non sustainable

New culture & shy scientists The TT/ commercialization/ business is a new culture in University Scientists not aggressive in marketing themselves & their products

Slow  Approval from various levels For private sector – time is money LegalManagement

Challenges on joint ownership IP ownership – joint research programs Depending on the contribution Negotiate for full ownership If joint 50:50 (if possible assign to Univ. for commercialisation) Sign non disclosure agreement (NDA)

Branding Promote the institution as the inventor – increases credibility & reliability Create impact on customersImprove chance of getting venture capitalDifferentiate you from your competition

Strategies for Successful Commercialization Identify selected technologies for up-scaling Promotion & marketing activities Links with industries Evaluate possible investors Protection of IP rights Legal support e.g. ownership of IP & documentation