Landstar Application Case Study: Development Of Content-rich Solutions For The Mobile Employee Bob Leo Director of Professional Services October 15, 2000

©2000 PhoneOnline, Inc. All rights reserved. PhoneOnline Overview Founded in Summer 1999 Professional Services company focused on Wireless Mobile Internet solutions for business Extreme concentration on the mobile user experience

©2000 PhoneOnline, Inc. All rights reserved. What We Do Provide end-to-end solutions to leverage a client’s existing information assets through mobile data communications technologies

©2000 PhoneOnline, Inc. All rights reserved. How We Do It Understand the unique business needs of each customer using PhoneOnline.com’s Decision Design TM methodology Define the solution with the customer, integrate the design, testing and deployment in the customer’s setting

©2000 PhoneOnline, Inc. All rights reserved. The Challenge for the Landstar Application Take advantage of available wireless technologies to increase distribution efficiencies by providing an easy way for Business Capacity Owners (BCOs) to communicate with Landstar.

©2000 PhoneOnline, Inc. All rights reserved. Business Problem Get information to BCO in a more timely fashion Lower the cost of delivery and retrieval of the information Give the BCO a choice of device Allow the BCO to communicate with Landstar more effectively

©2000 PhoneOnline, Inc. All rights reserved. Project Mission “To create the exchange of accurate information to and from business partners in a safe, timely, easy to use, cost effective manner, anytime, anywhere.”

©2000 PhoneOnline, Inc. All rights reserved. Critical Business Objectives Make BCO more profitable and improve their quality of life Emphasize safety when operating the system Make the system user friendly so the BCO will use it Successfully deliver functionality Make the solution secure

©2000 PhoneOnline, Inc. All rights reserved. The Partnership Two year vision Non-proprietary solution Application of Decision Design TM Methodology to the business problem Cross functional team

©2000 PhoneOnline, Inc. All rights reserved. Project Initiation Discovery/ Design Discovery/ Design Development Deployment Support Determine project parameters with the client Understand core business, and fit of this particular solution Code, plan testing, test the solution Deliver and document the solution Maintain and support the solution Decision Design™ Methodology

©2000 PhoneOnline, Inc. All rights reserved. The Workshop Technique to gain understanding of Landstar’s business Identification of over 40 different processes to adapt to the wireless environment Concentration on the mobile user experience Team consisted of business, executive, user and technical individuals

©2000 PhoneOnline, Inc. All rights reserved. Value Of The Decision Design TM Workshop Forces action and decision-making Shortens planning and analysis Builds a cross-functional team Creates excitement, momentum and results

©2000 PhoneOnline, Inc. All rights reserved. Overall Value Of Our Approach Reduce development time and complexity Reduce risk Provide basis for rapid and long-term scaling –Technical Infrastructure –Training (Train the Trainer) –Process (Repeatable) –Roadmap for teams

©2000 PhoneOnline, Inc. All rights reserved. Positive Results Agreement on pilot functionality by all parties Detailed technical architecture Streamlined development process

©2000 PhoneOnline, Inc. All rights reserved. Development Highlights Business objects based on workshop consensus Two development teams working together Deployment of the BlueMoon TM application framework

BlueMoon TM A platform, business and device independent application framework that enables the rapid development of enterprise wireless applications.

©2000 PhoneOnline, Inc. All rights reserved. Key Features Enables reuse of existing legacy data and logic Device Independent – Device adaptor technology that converts interface templates to specific target devices/platforms Open Architecture Fully Extensible OS platform independent

©2000 PhoneOnline, Inc. All rights reserved. Key Benefits Develop once, deploy everywhere Leverages the nuances of individual devices Supports your mobile information needs while the market continues to jockey for technology positions Enables customers to leverage their existing information assets

©2000 PhoneOnline, Inc. All rights reserved.

Landstar Critical Requirements Minimize text entry on the device Minimize response time Consistent UI across all functions Intuitive and understandable navigation

©2000 PhoneOnline, Inc. All rights reserved. Landstar Pilot Rolled out on May 1, 2000 Application achieved requirements and objectives Application improved delivery of information User experience excellence achieved

©2000 PhoneOnline, Inc. All rights reserved. Application Examples

©2000 PhoneOnline, Inc. All rights reserved. Business Benefits to Landstar Recruit and retain BCOs BCOs have an easier way to communicate to Landstar BCOs can conveniently access load and card balance information Acceptance by BCOs because they participated in the process

©2000 PhoneOnline, Inc. All rights reserved. On the Horizon Additional functionality BlueMoon TM services available Voice enabling Location based services Advertising.com Deployment on September 25, 2000

©2000 PhoneOnline, Inc. All rights reserved. Bob Leo Director of Professional Services (865)