THREE BIG IDEAS Recruit. Invest. Redesign.. The planets are aligning…  New strategic plan  Capital campaign directly tied to strategic plan  Long tradition.

Slides:



Advertisements
Similar presentations
Questions. Building Network Capital by Ian-Michael Farkas Business Development Manager Strategic Alliances 24 April 2008.
Advertisements

DO YOU WANT TO BE AN ENTREPRENEUR?. WHAT IT TAKES Starting your own business may sound exciting, but it is not something to take on lightly. Do some soul.
Fundraising 101. Overview of UTK Fundraising Program.
Intrduction Karen Klimczak Assoc VP of Marketing | Public Affairs | Colorado State University Director of Marketing | Colorado State University System.
Transformational Leadership November, 2013 Andrew C. Sekel, Ph.D.
Staff acquisition and retention If your people are your greatest asset, is it really that different from fundraising?
Winning at MACE 2012 in ADVERTISING or FILM & MEDIA.
Goal 1: Define marketing and the marketing process.
What is Marketing? Marketing Defined:
Cutting Topics into Manageable Steps STRATEGIZING FOR CHANGE Globalization Human Rights Climate Change Hate Crimes Immigration HIV/AIDS Poverty Obesity.
A Guide Women Thrive Worldwide Advocacy Tools & Resources Blogging for Advocacy.
Learning Goals Define marketing and the marketing process.
W HAT S TARTS H ERE C HANGES THE W ORLD The University of Texas at Austin New Brand Strategy New University Brand Strategy Workshop February 28, 2011.
Anti-Poverty Advocacy & the Press: What We’ve Learned Illinois Poverty Summit Project
4 System Capacity Vision Alignment and Planning Ensuring Capacity (Funding & Building Support) Leadership and Systems Thinking.
PETER SCOTT CONSULTING Leadership and change. PETER SCOTT CONSULTING Adapting to change ‘It is not the strongest of the species that survive nor the most.
September 6, 2014 Friends Peer-to-Peer Workshop Telling Your Story.
Communications & Marketing at London’s Global University.
Goal 1: Define marketing and the marketing process.
Overview of the workout TimeContentMethod / Person 10 minutesWelcome & objectives Trainer led 20 minutes Coaching – what it is; why it’s so important;
2013 AIM Hospital Marketing Conference How to Build Physician Leaders AIM Annual Conference April 13, :00 – 1:45 p.m. BUILDING PHYSICIAN LEADERSHIP:
Learning Goals Define marketing and the marketing process.
Developing and Writing Winning Individual, Corporate and Foundation Proposals Robin Heller, Director, Corporate and Foundation Philanthropy, BBBSA Robert.
University of Virginia School Turnaround Program.
1 From Charity to Investment: Re-imagining the United Way Campaign Jeff Edmondson, Managing Director.
BREAKOUT 1: Identifying the Gap (or Journey) (13.45 – 15.00)
Process of Persuasion Increasing Members and Activists.
1 “Come Taste the Special Sauce We will make you a Cook” “Come Taste the Special Sauce We will make you a Cook”
The right leader at the right time Search for a new library director in a new library world.
Find Your Voice: Master Your Nonprofit’s Brand Story 7 Storytelling Essentials to Inspire & Mobilize Your Stakeholders Presented by: Sarah Saunders, Power2Persuade.
CREATING OUR STRATEGIC DIRECTION FOR 2015 Innovating our way to a successful and sustainable future:
CAMPAIGN COMMUNICATIONS. THREE COMMUNICATIONS THEMES Engaged Teaching and Learning CC’s Reach.
Tech’s New Strategic Plan — Designing the Future Vision Georgia Tech will define the technological research university of the 21st century. As a result,
The Minnesota State Colleges and Universities system is an Equal Opportunity employer and educator. Presented to Student Payroll Meet-N-Greet Attendees.
Illinois Action for Children Media 101: Making the Press Work for You.
College of Public Health and Human Sciences Communicating About Public Health Policy Presenter: Craig Mossbaek Date: August 22, 2013 Public Health Policy.
Cedar Crest College Strategic Planning Community Day.
ETA Innovation Academy WIRED: A Strategic Approach to Talent Development National Apprenticeship Meeting September 25, 2007.
Copyright  2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell 7-1 Chapter 7 Planning.
Background Two-year process of strategic planning, introspection, focus groups and organizational analysis Gathered a lot of information, suggestions.
Company Name Description of Plan Todays Date. 24/01/2016 Objectives Your target = £X per annum. Average order value £X– then you need to work out how.
About Me. The US is committed to 30% reduction in GHG emissions by What affect do you think that will have on the economy? How will that affect.
Inspiring leaders What leaders really do Denise Kelly Royal College of Nursing Nursing Advisor in Management & Leadership.
Heart to Heart The Importance of Employee Engagement in Delivering the Brand Promise to Customers November 28, 2006 Brian Carlin President Maritz Learning.
Make the Transition from Manager to Leader: The Key to Profitable Business Growth.
Engaging Community & Donors to Support Youth All In for Youth, United Way Calgary & Area United Way Worldwide, Community Leaders Conference May 2016.
Marketing II Chapter 2: Company and Marketing Strategy Partnering to Build Customer relationships
Managing Talent – Maximizing Your Employee’s Potential 3 rd SACCO LEADERS’ FORUM Monique DunbarLorri Lochrie Communicating Arts Credit UnionCentral 1 Credit.
Drexel University Strategic Planning Retreat June 2-3, 2011.
CREATIVE AND STRATEGIC PLANNING. “COPY PLATFORM” Plan or checklist that is useful in guiding the development of an advertising message or campaign 1.
External Sales Conference
A Short Stack PPT Developed by the Center for Strategic Change
Marketing: Managing Profitable Customer Relationships
Consultation: Your Say ….
Capture the Big Idea Illustrate the major forces at play Worksheet
COLLEGE OF ENGINEERING GEORGIA TECH Academic Year
21st Century Skills In a Flat World.
College Application Essays
Dean’s Dialogue 20th April 2017.
Marketing: Managing Profitable Customer Relationships
College Application Essays
Philanthropic Trends AMDA 2013
Taking Climate Action What We Can Do, Together!.
Here are some characteristics and skills related to being a good listener:
Share Growth Revenue Efficiency Profit Shareholder Value
People Lead: This is the visual representation of our model. This model supports and reinforces our definition of leadership - achieving results, with.
College Application Essays
QUALITATIVE & QUANTITATIVE BENEFITS CHECKLIST
Marketing: Managing Profitable Customer Relationships
Leveraging Corporate Partnerships
Presentation transcript:

THREE BIG IDEAS Recruit. Invest. Redesign.

The planets are aligning…  New strategic plan  Capital campaign directly tied to strategic plan  Long tradition of real-world engagement  Pressure to differentiate within our white-hot marketplace and shrinking pool of prospective students

Why differentiate?  Serving up more of the same in a competitive marketplace… <Confuses our target audiences. <Turns us into a “commodity.”  In contrast, offering a distinctive experience… <Lodges us clearly in the minds of choosers. <Prompts prospective students, faculty, staff and donors to judge us not by the cover, but the story inside.

The strategic wellhead for recruit-invest-redesign?  Break down the barriers that limit traditional universities from achieving the greatest and most positive impact on our world.  Create solutions for the most pressing challenges facing our state, nation and world.  Achieve a new level of greatness that will inspire us and our partners to envision even bigger ideas and apply real-world thinking even more broadly. (mnsu.edu/strategicplan/)

Put another way… “In the long run, you only hit what you aim at. Therefore…you had better aim at something high.” -- Henry Thoreau

How high?  These three big ideas aim at producing this kind of change for Minnesota State Mankato: transformational, not incremental  These ideas aim at the world – whether halfway around the globe, or just down the street.

What’s culture got to do with it?  Culture: <The often-invisible daily-life assumptions of people in a particular group – a way of life.  Culture Take 2: <The crucible where emotion and rationality are fused in a particular way that profoundly affects thought, action and change.

All Souls College Oxford University

So how do we change culture? Recruit. Invest. Redesign.

Why three ideas?  Focus, focus, focus.  The end date of this strategic plan: 2015

Why these ideas?  What ideas, more than anything, can help us achieve transformational change? <Recruit: Who comes here? <Invest: How do we spend our money? <Redesign: What happens here?

What do we get if we recruit-invest-redesign?  A Minnesota State Mankato that is… <Bold <Full of big ideas <Distinctive <A leader <An engine of global solutions <And…

A “story inside” that no one else can tell.

THREE BIG IDEAS Recruit. Invest. Redesign.