Marketing Final Project Eight Steps to an A

Part 1: Marketing Plan Written Report 1-2 pages in length Divided by headings of seven functions

Part 2: Estimate of Costs One page summary of anticipated costs Example: ▫Fabric$6.00 ▫Zippers$2.00 ▫Colored Dye$1.00 ▫Thread$0.50 ▫Total Cost$9.50

Part 3: Promotional Material Create an item used to advertise your product Options: Flyer, poster, commercial

Part 4: Distribution Chart Create a visual (poster, flow chart) showing the channel of distribution used and the types of transportation utilized

Part 5: Marketing Research Survey One page questionnaire Approximately 10 questions long Focus on correcting a potential problem or gathering preference information

Part 6: Warranty One paragraph (4-6 sentences) May modify an existing warranty and change to fit your product

Part 7: Packaging / Product  Create a model of your product and the packaging it will be sold in OR  Create an image of what your product and packaging will look like

Part 8: Presentation During the finals period Present and describe the seven previous components Professionalism and organization will be assessed Extra Credit: Wear business attire for your presentation

Points Marketing Final Project Grade Rubric Marketing Plan - TypedPresentation & Extras Financing5Estimate of Costs5 Pricing5Warranty5 Promotion5Promotional Material5 Product / Service Management5Packaging / Product5 Distribution5Distribution Chart5 Marketing-Info. Management5Marketing Research Survey5 Selling5Presentation Delivery25 Total Points90