Printed Matter: Canadian Newspapers Presented by: Bradley Karelson, Charlotte Peer and Greg Gerber

Table of Contents 1 – History/Overview 2 – Newspaper Consumption 3 – Newspaper Advertising 4 – Newspaper and Media Ownership

Recent History Overview A century ago –Newspapers serving different markets were independently owned by proprietors who themselves resided in those markets Today –Chain ownership; corporate control; cross-media holdings

Recent History Overview Problems? –distortion across issuers In spite of this… –Canadian newspaper readership is strong Newspapers as the foundation of Canadian information culture

Newspaper Consumption Widespread news distribution Consumed in very large numbers –57% of Canadians over the age of 18 report reading a paper on average each weekday –64% read a paper on the weekend –83% report having read one in the past week

Advertising Largest advertising medium in Canada Retail ads – 46% Classified – 34% National Ads - 20%

Advertising Revenue Breakdown –Advertising rates set the size of circulation –Cutting back on costs requires internal adjustments –Paradigm…

Case Study

2001 Canadian Daily Newspaper Circulation by Ownership Owner# of PapersWeekly CirculationAve. Issue Circulation Southam Publications2711,437,6051,792,906 Quebecor Inc.156,968,0431,019,809 Torstar54,621,724686,851 Power Corp. of Canada73,049,424458,115 Bell/Globemedia12,185,663364,277 Osprey Media181,536,963247,021 Canadian Newspapers Co.21,039,837148,548 Halifax-Herald Ltd.2713,870104,731 Brunswick News Inc.3675,278116,472 Horizon5630,31993,232 Hollinger Cdn. N.L.P.10326,27759,361 Independents5314,70057,078 Black Press1114,38819,065 Annex Publ. & Printing294,12517,125

Newspaper and Media Ownership Past regulations: –The Davey Report (1970) –The Kent Commission (1981) Recent regulations: –New CRTC Regulations (2008)

The Davey Report (1970) Investigated the influence and concentration of ownership in Canada that was previously unregulated Recommendation of report: establish Press Ownership Review Board

Then Kent Comission (1981) First Canadian inquiry directly concerned with newspapers Series of studies to determine: –Extent of ownership across Canada –Responsibility of the newspaper industry to the public –How the newspaper functioned as a business –Functioning of the newsroom –Quality of public affairs reporting –Quality of journalism –Future of the newspaper industry

CRTC Regulations (2008) To restrict cross-media ownership as a way of ensuring a diversity of editorial voices in the same market A person or entity will be permitted to control only 2 of 3 types of media outlets – radio, TV, or newspapers – in a single market

Major Points 1 – Newspapers are the foundation of an information culture 2 – Newspaper revenues based largely on advertising 3 – The country employs regulations (from The Davey Report and the Kent Commission) to prevent concentrated ownership and to encourage journalistic diversity.