BAYEDE! Wine Company Profile BAYEDE! Brand Essence: A Royal Enterprise

WHERE IT ALL STARTED -In 2008 Hansjuerg Saager invited HM King Goodwill Zwelithini to visit Eikendal. -HM expressed his wish to create jobs in South – Africa and gave his Royal Crest as a tool to create jobs. -BAYEDE! Was born and the first bottle of BAYEDE! Royal wines was handed to the king on his 65 birthday July 2009.

THE WINE THAT CREATES JOBS All the BAYEDE ! Wines are decorated with beadwork. The Beadwork are done by women in rural areas and disable groups. The Royal wine that gives back! 6 Bottles = R6 for beading lady’s.

ACCOLADES -International Gold and Silver Awards -Selected for Premium Class SAA International best value wine -4 and 4.5 stars John Platters

BRAND VALUES -Integrity -Accountability -Quality - Service Delivery -Consistency -Adaptability -Social Responsibility

BAYEDE! Local team -Antoinette Vermooten -Bonny can der Merwe -Anita Reyneke -Pieter Wentzel -Nicola Smith -Jacky Picard -Supply and JV Partners: Van Loveren and Namaqua Distribution

BAYEDE! International team -Jackie Picard: Cameroon -Well Zang: China -Albertus Buckel: Europa -Delia Louw: Japan -Marius Burger: Africa

BAYEDE! Pty Ltd -BAYEDE! Is a level 4 BBBEE Registered company -BAYEDE! Wines are partly women owned and 54% previously disadvantaged -BAYEDE! Developed a range of products: Wines, Clothing, Tea, Pottery, Royal armbands to compliment the BAYEDE! Wine brand. -BAYEDE! Is creating sustainable jobs

BAYEDE! Mission To be the Nr.1 International Recognized African Brand Globally in 8 years

UNIQUE SELLING POINTS -Royal and “By Appointment to” Signature Wines and Luxury Goods Brand -Majority of the population relate to the Packaging and brand -Packaging reflect Royalty, Quality and Culture -Feel Good do Good emotional feeling for shopper -Beadwork create jobs -Consistency and Quality

BAYEDE! WINE CONSULTANT ALTUS LE ROUX -First SA wine maker to be appointed a disciple of the French Escoffe club International winemaker of the year. -7 Great Gold Awards -51 Gold International Gold

BAYEDE! Private Villa and Wine tasting venue

BAYEDE! Royal Wine Range 7 Icon Premium wines King and Queen Mid Range The Prince Lifestyle Wines

7 Icon Premium

The King and Queen

The Prince

BAYEDE! Production -7 Icons: Franschoek, Stellenbosch, Robertson Valley -King and Queen: Robertson and Western Cape -The Prince: Robertson and Western Cape

Milestones -Only Royal and “by Appointment to” brand for the African Continent -Fastest growing Broad-Based Black Economic Empowerment brand -National Listing in 400 stores in WM China The Prince Range -Listing with WM Brazil: The Prince Range -National listings with major retailers in SA -Joint Venture agreement with Van Loveren -Joint Venture with Namaqua Distribution

Wine Production Production 10 Production Units located in the Robertson Valley Production - Capacity of 6 Million Litres Winery -Capacity of 10 Million Litres expanding -Capacity to 12 Million Litres current sales of 1.1 Million 9 Litre cases.

Thank you for your support Head office 5A Station Street Paarl BAYEDE! 7 icon Facebook BAYEDE! a level 4 Broad-Based Black Economic Empowerment company Partly Women owned