FOR THE FUTURE DREAMERS, OF THE CITY OF DREAMS… FOR THE FUTURE DREAMERS, OF THE CITY OF DREAMS…

SETTING THE STAGE FOR THE HISTORIC RUN… SETTING THE STAGE FOR THE HISTORIC RUN…

THAT SHOWCASES - BKC THE NEW BUSINESS DISTRICT OF MUMBAI THAT SHOWCASES - BKC THE NEW BUSINESS DISTRICT OF MUMBAI THE MOST EXPENSIVE COMMERCIAL DESTINATION OF INDIA

Sunday | 6 Dec 2015 | BKC | 6:00 am onwards FIRST EVER U-15 MARATHON IN MUMBAI

“FIRST EVER” U-15 Marathon in Mumbai. First ever Annual Running Event for Children & Junior Athletes in Mumbai. JUNIORTHON is all about Children running towards a healthier future and supporting a Good Cause. The goal of JUNIORTHON is to encourage Outdoor Activities and Physical Fitness amongst children by giving them an opportunity to SET OUT & accomplish the goal of running. ABOUT RUN FAST, RUN SLOW, RUN FAR, RUN CLOSEJUST RUN.

JUNIORTHON aims to create awareness on the rise of Childhood Obesity & related diseases due to lack of outdoor activities. We seek to promote that getting dirty outdoors is healthier than playing indoors with gadgets which makes children more vulnerable to Vitamin D deficiency, depression and chronic weight-related diseases. Every child needs to play outdoors for his or her physical, social and emotional wellbeing. The event promotes running as an active lifestyle for children and the entire family. We appeal to every parent, teacher & coach to inculcate, support and exercise their RIGHT TO SPORTS for children! LOG OFF, SHUT DOWN, OUR VISION GO RUN!

School children to participate and benefit from this life changing programme. Open to children between the age group of 6 to 15 years with their friends & family. The MUMBAI JUNIORTHON – An annual property that would get bigger & more challenging with every passing year & something that the children, parents, coach & schools would look forward to. Children Parents TARGET AUDIENCE

First ever Marathon for Juniors in Mumbai promoting Outdoor Activities & Fitness amongst Children. It will commence with a warm up session by our fitness experts. 5 Different Categories for various levels of runners considering age and distance. The goal is to introduce children to long distance running & encourage them to FINISH the race. The race will be followed by a fun-filled CARNIVAL for all. It will include Game Stalls, Food Stalls, Fitness & Fun Activities, Workshops & other Entertainment. MUMBAI JUNIORTHON 2015

Sunday, 6 th December 2015 Date 6:00 a.m. to 1.00 p.m. Time Bandra Kurla Complex (BKC) Venue 6 – 15 years with their friends/ parents Participants Age Group 5 No. of Categories 500 No. of Participants Per Category 2,500 Total Participants 5,000+ Total Audience EVENT DETAILS EVENT DETAILS

Distance: 0.5 km Age: 6-8 years OPENERS (1 Child + 1 Parent) Distance: 1 km Age: Under 11 BEGINNERS Distance: 2 km Age: Under 13 AMATEURS Distance: 4 km Age: Under 15 PROS Distance: 0.5 km Age: Under 15 DIFFERENT- IALLY ENABLED RACE CATEGORIES

Online Registration: Registration Fee – Rs. 500/- Includes the following: Participation in the Mumbai Juniorthon Run Run for a Cause Coveted Trophy for Top 3 Winners in each Category Chance to win the Grand Prize for Top 3 Winners in each Category Participation Certificate for All T-shirts & Bibs for All Refreshments Finishers Medal REGISTERATION DETAILS

Recognition: Trophy for Top 3 Winners in each Category School with maximum registration to win a Trophy Certificates : For all Participants Finishers Medal for everyone who finishes the race Prize: Grand Prizes for Top 3 Winners in each Category Prizes to be announced soon! PRIZES / REWARDS

MUMBAI JUNIORTHON has empanelled with NGO’s that work towards development & empowerment of children from vulnerable backgrounds via Education / Sports / Health Care, etc. We seek to provide MUMBAI JUNIORTHON as a platform to create awareness about the NGO & the Cause they support. The event boasts of fundraising platform for these NGO’s wherein 50% of the registration fees will be donated to these NGO’s. NGOCAUSE Nanhi KaliEducation for Girls AtmaEducation for Children Magic BusSports for Children CCD TrustHealth Care for Children Education FirstEducation for Children NGO ASSOCIATION

Game Stalls Food Stalls Activities / Workshops Entertainment The race will be followed by a fun-filled CARNIVAL. The CARNIVAL would be from 6:00 am to 1:00 pm. Attractions Include: JUNIORTHON CARNIVAL

6:00 am : Participants gather at the Holding Area6:15 am : Warm Up / Zumba Fitness by our Experts6:30 am : Tattoo Artists, Face Painters, Mascots 7:00 am : Nasik Dhol / Flag Off Ceremony by a Celebrity 7:00 am : Run Begins8:00 am : Character Parade & Flash Mob8: 30 am : Refreshments Distribution8:30 am : Prize Distribution 9:00 am : Carnival – Game Stalls, Food Stalls, Workshops, etc. 1:00 pm : Event comes to an end EVENT SCHEDULE

LAYOUT

All participants who register for the run will collect their Bibs & Goody Bags two days before the event between 3rd & 4th December Goody Bags to include: T-shirts Race Bib Route Map Guidelines Other Run related Information JUNIORTHON KIT

MARKETING WORTH Rs. 10 LACS ATL ACTIVITIES Print Ads Radio Announcement: Spots + RJ mentions on a leading Radio Station Hoardings: At Prime Location PR Coverage – Children TV Channel, News Channels, Print & Radio DIGITAL MEDIUM Social networking sites (facebook/ twitter/ instagram) Event listing (bpbweekend.com, mycity4kids.com, indiarunning.com, runinfinity.com, youtoocanrun.com) Online Booking Portal: Bookmyshow.com BTL ACTIVITIES Extensive branding & visibility on the main BKC road Posters and Invitations to 100 Schools PAN Mumbai SMS Blast Partners Outlets: Kiosk

NGO Media coverage, Monetary benefits, Concept promotion, Visibility, Awareness, Children Connection. SCHOOLS Recognition, Maximum Registration Award, Encouraging Outdoor Activities & Fitness amongst Children SPONSORS Visibility, Branding, Media Coverage, Association with an Annual Property, Opportunity to target Children & Parents, Innovation in Offering BENEFITS FOR STAKEHOLDERS

SPONSORSHIP OPPORTUNITIES

BENEFITS 5,000 + captive audience - Children with Friiends/ Parents Visibility amongst large brands Aspiring runners, athletes from schools PAN Mumbai 360 ◦ Branding: Print, Web, Outdoor, Events, Broadcast ASSOCIATION BENEFITS

PARTNERSHIP PACKAGESTitle PartnerDiamond PartnerPlatinum Partner SPONSORSHIP AMOUNT 25,00,000 20,00,000 15,00,000 NO. OF SPONSORS112 LOGO SIZE TO TOTAL COMMUNICATION 4%3%2% A. PRE – EVENT: Print Ads Hoardings Radio Mentions Partner OutletsExclusive ActivationXX Facebook, Twitter, Instagram Bookmyshow Leaflets to be distributed in schools ers SMS Blast X Juniorthon Website

B. DURING EVENT: Exclusive Branding (entry gate, pillars, tobler, etc.) X X Stall space Branding at Holding Area Branding along the Route: signages, booths, etc. X Logo on Start / Finish Gantry Logo on Backdrop Logo on Event Standees Logo on Bib X X Logo on T-Shirts X Insignia on Trophies X X Logo on Certificates Sponsor Brochure in Registration Kit X Branding at Carnival Area X Speech by Management/ Prize Distrbution X X Race Flagoff by Management X X Complimentary Registration Vote of Thanks By Emcee

C. POST EVENT: Participant Database Post Event Press Coverage Television Coverage

Paresh Kataria Party Sharty Entertainment Pvt. Ltd. 705, Simran Plaza, 7 th Floor, Junction of 3 rd & 4 th Rd, Khar West, Mumbai – Tel: 022 – / CONTACT US

THANK YOU Look forward to your Support.