© John Wiley & Sons, Inc Welcome to Special Events Developing and Implementing the Event Plan Chapter Three Welcome to Special Events Developing and Implementing the Event Plan Chapter Three

© John Wiley & Sons, Inc AGENDA Welcome and review Opening activity Mini lecture “Developing and Implementing the Event Plan” Discussion Concluding Activity Assignment Adjournment

© John Wiley & Sons, Inc S t r e t c h i n g the Limits of the Event “You are what you charge for.” (Pine & Gilmore) You must satisfy the needs, wants, desires, and expectatons of the event guests. “You are what you charge for.” (Pine & Gilmore) You must satisfy the needs, wants, desires, and expectatons of the event guests.

© John Wiley & Sons, Inc The Five Card Draw Visual Auditory Tactile Smell Taste Visual Auditory Tactile Smell Taste

© John Wiley & Sons, Inc Identifying the Needs of Your Guests Food Clothing Shelter Needs, Wants, Desires, Expectations Special Needs Food Clothing Shelter Needs, Wants, Desires, Expectations Special Needs

© John Wiley & Sons, Inc Key Planning Factors Size, weight, volume Security Transportation and parking Entrances and reception areas Function areas

© John Wiley & Sons, Inc Examples of Innovative Sites Aircraft carrier Movie theater Castle Children’s museum Observatory Interactive decor Aircraft carrier Movie theater Castle Children’s museum Observatory Interactive decor

© John Wiley & Sons, Inc Parades and Float Design Committee rules and requirements Weather conditions Televised production Sponsorship Key message to be conveyed Storage before and after Physical environment of parade route

© John Wiley & Sons, Inc Floral Decor Center piece height shouldnot exceed 14 inches unless it is loose and airy When using the epergne, the base of the floral arrangement should begin at least 24-inches above table height Consider recycling (living plants given to hospitals, institutions after the event

© John Wiley & Sons, Inc Balloon Design Centerpieces Balloon walls (exploding and static) Balloon drops Control of balloon releases

© John Wiley & Sons, Inc Tents Entrance marquee/canopy Pole Frame Parabolic Clear span Amenities: Flooring, heating, air conditioning, lighting, rest rooms)

© John Wiley & Sons, Inc Décor Costs Consultation Design Fabrication Refurbishment Rental Labor Delivery Installation Dismantling

© John Wiley & Sons, Inc Themed Events The Wild Wild West South of the Border The New Millennium Mardi Gras Riverboat Paris Nights Hooray for Hollywood Broadway Bash Rock around the Clock Dickens of a Christmas Rave Party

© John Wiley & Sons, Inc Sustainable Event Management Environmental sensitivity Reduction Precycling Recylcing Re-use

© John Wiley & Sons, Inc Event Strategic Planning (ESP) Involve key informants (admissions, police, public relations, etc.) Plan to plan Confirm validity, reliability and security of information Establish the timeline (Research-Evaluation)

© John Wiley & Sons, Inc Application Activity Select the music, food décor, and location or a western-themed event.

© John Wiley & Sons, Inc Assignment Read chapter four

© John Wiley & Sons, Inc Adjournment Good Luck!