Developed in 1992/93 for implementation in 1995 Designed to create a ‘championship season’ for curling, with the objective of building a more attractive sponsorship and broadcast marketing package Combined the CCA and WCF properties Leveraged the ‘major’ events (Canadian Mens and Womens Championships, WCC) to the benefit of less widely known events Led to greatly increased, predictable TV exposure and increased sponsor revenue

Fall 2009 – new measurement methodology – PPM introduced

Title Sponsorships ViewershipRevenue

Title Sponsors

Official Suppliers/Partners

The 30 second commercial is a fundamental component of our sponsorship deliverables. Combined with on-camera signage and category exclusivity, commercial inventory completes the ownership circle sponsors require. Pundits would have us believe that all is lost to new media. That the PVR signals the end of long-suffering viewers being forced to watch commercials. That’s what they said about radio following television’s introduction in the 50s … The King Is Dead?