Smoke-Free New England Colleges & Universities A campaign to reduce tobacco use among college students in New England Clarissa García American Cancer Society, New England Division

American Cancer Society’s Goals for Colleges and Universities  Prohibit smoking on all college property, including campus housing.  Provide on-campus access to tobacco treatment services & products for students, staff and faculty. 3.Prohibit the sale of tobacco products on campus. 4.Prohibit the free distribution of tobacco products on campus. 5.Prohibit tobacco advertisements in college-run publications. 6.Prohibit tobacco company sponsorship of campus events, research, organizations, etc. 7.Divest stock holdings in tobacco companies.

Sample Timeline Fall 2003: –Work with Administration and key student leaders to put policy in place Spring 2004: –Peer to peer education and awareness to prepare for policy change Summer 2004: Train Resident Assistants, etc. Fall 2005: Implementation

Sample Timeline October 2003 Identify core leadership team for each campus Create a timeline Present campaign to President Late October/Early November 2003 Develop campaign plan with assignments and timelines. Begin to meet with key campus constituencies to explain proposed policy changes

Sample Timeline November 2003 Great American Smokeout event Survey student support Circulate a resolution Ask the college president for official endorsement December 2003 Launch campus media campaign promoting existing smoking cessation resources January/February 2004 Announce intention to ban smoking Update all housing options materials and policies

Sample Timeline March/April/May 2003 Media advocacy campaign supporting new policies Update admission Promote tobacco treatment resources Summer 2003 Train RA’s Create positive support for new policies

The Process Establishing a need Networking within community Outreach to other New Hampshire colleges Task force development

Getting the Word Out Health fairs Local tobacco control coalition – Cheshire Coalition for Tobacco-Free Youth Tobacco Free Task Force

Policy Campaign Outcome President approved smoke-free residence halls. Residence Life was charged with promoting the policy change. Education campaign would be ongoing Need to offer cessation

Next Steps Policy integration Students involvement Treatment services Continually assess policy progress

Student Outreach and Education Survey Tool Promoting Healthy Lifestyle Choices Publicity campaign for smoke-free field Cessation Classes

Social Norm Campaign All freshmen heard the tobacco-free message in health curriculum requirement Utilized campus media to spread tobacco-free message Social Norm poster campaign delivered all health messages

Resources on the Web site Fact Sheets Sample Policies Standards for Creating Tobacco Free Campus Sample Timeline Lessons learned Sample Summit Materials Public Relations Intern job description Campus Organizer Intern job description Frequently Asked Questions How the American Cancer Society can help your campus The Issue in the news Student Campus Activity Guide Sample Press Releases Sample Feature Story Sample Op-Ed

For more information visit using the search bar type Smoke- Free New England OR Call Kathy O’Connor at , extension