T-Free * Scout LGBTs & Tobacco June 28, 2006 * Alderbrook, WA Scout, Ph.D. Director, T-Free The National LGBT Network for Tobacco Control and Prevention

T-Free * Scout Outline of Presentation 1.Impact 2.Case study: how they target us 3.Response 4.CDC + Legacy + RWJF + states 5.Next steps

T-Free * Scout Disproportionate impact In a recent full probability study (CA), LGBT men smoked 50% more than the general population, and LGBT women smoked almost 200% more than the general population.

T-Free * Scout We don’t feel targeted  In the survey above, 7 out of 10 LGBT men and 4 out of 5 LGBT women thought smoking was no bigger problem for LGBTs than everyone else  Despite record high prevalence rates reported by the same group.

T-Free * Scout Youth Impact  Surveys consistently show high impact among LGBT youth.  1999 Growing Up Today Survey  9.3 % of heterosexual v. 42.9% of lesbian/bi female adolescents  8.2% of heterosexual v. 17.4% of “mostly heterosexual” male adolescents.8

T-Free * Scout Our leaders rarely see it as a priority  UCSF researchers found that only 17% of 75 LGBT community leaders listed tobacco as a top three LGBT health issue.

T-Free * Scout We’re not angry  When UCSF researchers conducted focus groups in the LGBT and African American communities they found that African Americans were primarily angry when shown depictions of tobacco industry targeting, while LGBTs were primarily grateful.

T-Free * Scout The toll Tobacco kills more LGBT people than any other health issue.

T-Free * Scout Case Study of Targeting

T-Free * Scout CA Prop 10 ballot initiative

T-Free * Scout Big Tobacco works together to plan opposition

T-Free * Scout And recruits an LGBT community leader

T-Free * Scout OK to target LGBTs, but not “minorities”

T-Free * Scout Check, how much money have they given us?

T-Free * Scout Offer people money

T-Free * Scout Create the timeline

T-Free * Scout Target LGBT civil rights group

T-Free * Scout Hit them again, and again

T-Free * Scout Target the LGBT media

T-Free * Scout Make a list of all media to blitz

T-Free * Scout Don’t forget any

T-Free * Scout I said don’t forget any

T-Free * Scout Not done yet

T-Free * Scout Aaaand, that’s it

T-Free * Scout It’s going to cost you

T-Free * Scout But you’ve already been watching LGBT media

T-Free * Scout Now, how will we sell this?

T-Free * Scout When LGBT leaders aren’t on board?

T-Free * Scout Themes that resonate with LGBTs 1.Lifestyle regulation 2.Government intrusion into private lives 3.Removing choice as an option for life decisions

T-Free * Scout Spend money, find the best pitch

T-Free * Scout Actually spend lots of money

T-Free * Scout Work at home and earn $15k in 2 months!

T-Free * Scout No we said spend LOTS of money

T-Free * Scout And……. Still lose  In a “heartbreakingly close” vote, Proposition 10 passes in 1998.

T-Free * Scout Another brief example

T-Free * Scout Hire more LGBT consultants

T-Free * Scout Pay them

T-Free * Scout Get listings of LGBT events

T-Free * Scout Sign contracts to promote

T-Free * Scout Show CEM calendar

T-Free * Scout Response  CDC  Legacy  RWJF + states  Approximately 60 LGBT tobacco control projects nationwide at last count (2004)

T-Free * Scout Example DC CIA  Work with existing groups  Recruit LGBT leaders  Neutralize LGBT paid tobacco opposition  Pressure key alderman  Stand and be counted!

T-Free * Scout How can you help?  Document your lessons learned  Create new strategies others can use  Help create successes we can learn from  Participate in national organizational activities  Spread the tobacco control vibe around to yr national counterparts in LGBT

T-Free * Scout National Network for LGBT Tobacco Control Next event 4 th LGBTI Anti-Tobacco Summit July 11 th, Washington, DC.