hamilton action team 2014 auction benefit summary report

snapshot - financial cost / $ raised$0.23$0.22 gross income$101,300$88,561 net income$77,900$69,124 Very efficient use of capital (i.e., cost/$ raised) with a higher net income. Pledge drive had biggest drop (likely due to audio). Live, silent and ticket sales had a 44% increase! Target for fundraising events is $0.50* 2014 Significant Costs Venue$11,800 Linens$1500 Grtr Giv$3300 Band$500 *Measuring Fundraising Return on Investment and the Impact of Prospect Research: Factors to Consider 2 New Revenue Sources Family Sponsor$3100 Teacher Sponsor$700 Family Parties$9700

snapshot - non-financial Non-financial metrics also indicate very positive results. Very high success in collecting donations without calling every business. There is an opportunity to increase the number of bidders for the online auction total tickets sold* (cost/ticket)261 ($90)243 ($80) rated “Very Good”/“Excellent”98%96% number of online bidders4957 number of items donated (value)368 ($55,000)301 ($43,000) items sold80%76% donated items valued > $ donated items valued > $ Other Metrics 3

event feedback - 51 responses (..) – last year  overall rating of benefit: 98% (91%) very good/excellent, 2% fair  3 did not attend the event because: date conflicts  ticket price: 18% (17 %) extremely high value, 52% (68 %) a lot of value, 33% (17 %) moderate value, 0% (2 %) little value  venue: 86% (98%) very good/excellent, 12% (2%) good, 2% (0%) fair/poor, 30% wanted more seating  food: 60% excellent/good, 30% fair/poor -- 30% wanted plates  entertainment: 75% (55%) very good/excellent, 29% (40%) good, 6% (8%) fair/poor  variety/quality of auction items: 80% (92%) very good/excellent, 18% (8%) good, 2% (0%) fair/poor  communications: 92% (86%) just right, 2% (10%) too much, 2% (4%) too little 4

summary points  locking in date and an auctioneer needs to happen by the end of May  none of the chairs are returning next year – need to identify 2 co-chairs ASAP  acoustics continue to be a problem and impacted pledge drive and live auction  venue and décor were outstanding (again)  parent parties, family sponsorship and teacher sponsorship had largest impact  band was a huge success  is there a way to offer reduced pricing for low income families?  auctioneer may further improve revenue but will have a cost  reuse Patriots’ Ball brand to form an identity 5